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Hero/Beech-Nut's Role as an Innovation Leader Strengthened with New Infant Food Manufacturing Facility
Date:5/21/2008

stimulate the growth of "good"

bacteria in a baby's digestive system while aiding in calcium

absorption.

-- Easy Pour(TM) is the latest packaging innovation from Hero/Beech-Nut

designed for easier feeding and less mess. Easy Pour packaging replaces

traditional flimsy dry cereal boxes with a sturdier carton container

that features a twist-off spout to allow Mom to easily open, pour,

close and store baby's cereal.

Earlier this year, Hero/Beech-Nut expanded on both lines, introducing even more baby food 'firsts' including the first-ever fish option for baby (Wild Alaskan Salmon), the first-ever wholesome juice-blend beverages for infants that have added benefits to aid in digestion, concentration, growth and development, and the foods containing whole wheat and muesli varieties.

All Hero/Beech-Nut foods and beverages are all-natural with added vitamins and minerals and its jarred baby foods contain no added salt, starches, or refined sugars.

"Today we are breaking ground on the future of infant nutrition," Mr. Rudolf said to over 100 state and local dignitaries and officials at the groundbreaking event. "We look forward to starting a new chapter of innovation at this new facility and continue our strong footprint and economic presence in New York State."

About Hero/Beech-Nut

Since 1931, Beech-Nut Nutrition Corporation has been built on a history of innovation and dedication to infant nutrition. Headquartered in Latham, New York, Beech-Nut is the number two leading baby food brand in the United States and is committed to deliver more nutritious choices for parents and babies. As a subsidiary of Hero Group of Lenzburg, Switzerland, a global leader in consumer goods and infant feeding, Beech-Nut is able to combine resources to continuously improve food and nutrition for infants.

About Hero Group

Hero, an international brand-focused consumer-foods group, was found
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SOURCE Hero/Beech-Nut
Copyright©2008 PR Newswire.
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