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Hero/Beech-Nut's Role as an Innovation Leader Strengthened with New Infant Food Manufacturing Facility
Date:5/21/2008

History of Innovation to remain in Upstate New York

FLORIDA, N.Y., May 21 /PRNewswire/ -- Hero/Beech-Nut's role as a category leader in innovation in infant nutrition for more than 75 years as well as the company's ongoing commitment to cutting edge nutrition in its wide variety of products will be enhanced through the construction of a new $124 million 550,000 square foot infant food manufacturing facility scheduled to open in fall 2009. A groundbreaking ceremony was held today in the Town of Florida, NY to celebrate the beginning of the construction of the new facility.

"Our new infant food manufacturing facility will provide us the opportunity to continue to innovate, create better manufacturing practices and new technologies that will continue to accelerate our growth, "Christoph Rudolf, President and CEO, Hero/Beech-Nut said. "We are a company with a history of 'firsts' and we will continue to maintain this tradition through our new infant food manufacturing facility."

Hero/Beech-Nut recently launched two new first-ever lines of baby food -- Good Morning/Good Evening and DHA plus+(TM) - offering parents both nutritional and packaging innovations that are unmatched by the competition.

-- Good Morning & Good Evening is the first line of dry and jarred foods

to offer key ingredients to infants already eating solid baby foods,

based on the time of day that they are fed and the associated

nutritional needs. Good Morning products contain soluble fiber to give

baby sustained nutrition throughout the morning for improved

concentration and learning and Good Evening products contain whey

protein and calcium to help baby grow throughout the night, when he

grows most.

-- DHA plus+(TM) is the first line to contain both DHA (docosahexaenoic

acid), an omega-3 fatty acid that supports baby's mental and visual

development and prebiotics which
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SOURCE Hero/Beech-Nut
Copyright©2008 PR Newswire.
All rights reserved

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