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Heritage and Mission of Serving Children Reflected in Reintroduction of Boys Town Name and Look
Date:12/12/2007

90th Anniversary Serves to Reaffirm Father Flanagan's Dream of creating a

'Home' for Children

BOYS TOWN, Neb., Dec. 12 /PRNewswire/ -- As part of its 90th Anniversary, Boys Town today is unveiling a new image of its iconic "Two Brothers" logo and brand identity.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071212/LAW060LOGO)

The integrated Boys Town name is designed to help Boys Town launch its new national initiative to help more children and families through a linked array of programs providing at-risk children and families with the right care at the right time.

The Boys Town system includes youth care and health care programs that last year directly cared for more than 47,000 children and families and indirectly assisted nearly 1 million through its national crisis hotline and outreach and training program.

Boys Town will be celebrating its 90th Anniversary and unveiling its new symbol at events at its locations across the country. For an event in your area, please go to http://www.boystown.org and or call 402.498.1300.

Boys Town National Executive Director Father Steven Boes said the new logo adds to Boys Town's revitalized mission of tying its youth care and health care services into its programs and linking its continuum of family services. Boys Town expects to significantly increase direct care of children and families, more than doubling the number of children in youth care by 2012.

"A child's best chance of success is in his or her own family, and Boys Town will be using its proven programs as a foundation for expanding its outreach into the home and expanding our residential treatment options," said Father Boes. "In our continuum of family services, helping children and families is based on successful outcomes rather than classifications, b
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SOURCE Boys Town
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