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Heritage and Mission of Serving Children Reflected in Reintroduction of Boys Town Name and Look

90th Anniversary Serves to Reaffirm Father Flanagan's Dream of creating a

'Home' for Children

BOYS TOWN, Neb., Dec. 12 /PRNewswire/ -- As part of its 90th Anniversary, Boys Town today is unveiling a new image of its iconic "Two Brothers" logo and brand identity.


The integrated Boys Town name is designed to help Boys Town launch its new national initiative to help more children and families through a linked array of programs providing at-risk children and families with the right care at the right time.

The Boys Town system includes youth care and health care programs that last year directly cared for more than 47,000 children and families and indirectly assisted nearly 1 million through its national crisis hotline and outreach and training program.

Boys Town will be celebrating its 90th Anniversary and unveiling its new symbol at events at its locations across the country. For an event in your area, please go to and or call 402.498.1300.

Boys Town National Executive Director Father Steven Boes said the new logo adds to Boys Town's revitalized mission of tying its youth care and health care services into its programs and linking its continuum of family services. Boys Town expects to significantly increase direct care of children and families, more than doubling the number of children in youth care by 2012.

"A child's best chance of success is in his or her own family, and Boys Town will be using its proven programs as a foundation for expanding its outreach into the home and expanding our residential treatment options," said Father Boes. "In our continuum of family services, helping children and families is based on successful outcomes rather than classifications, bureaucracy or budget constraints.

"Our ultimate goal is to provide opportunities for a child and family to heal in body, mind and spirit," Boes said.

Boys Town family services will link and provide a wide-array of services ranging from in-home child and family support services to intensive out-of-home treatment programs. The continuum's core will utilize Boys Town's proven, family-style programs and surround them with care coordination, medical services, education and its nonsectarian spirituality and religious base to provide healing.

Boys Town is a national beacon of hope for children and families. Father Edward Flanagan, Boys Town provides abused, abandoned, at risk and neglected children with a safe, caring, loving environment where they gain confidence to get better and learn skills to become productive citizens. That commitment to our nation's youth led to Boys Town's selection as one of the 100 Best Communities for Children as named by America's Promise Alliance in 2007, its second consecutive award. Nationally, Boys Town provides, through youth care and health care programs, which include the Boys Town National Research Hospital and Boys Town Pediatrics, direct care and treatment to more than 47,000 children at 19 sites in 15 states and the District of Columbia and extends outreach and training services to nearly 1 million children, families and professionals. Additionally, nearly 450,000 children and parents were directly assisted through the Boys Town National Hotline (1-800-448-3000), including more than 34,000 calls from youth where hotline staff intervened to save the caller's life or provide therapeutic counseling.

SOURCE Boys Town
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