st opportunity for innovative herbal products to move outside the category and into the food and beverage universe with the potential of attracting new shopper segments," said Mary Ellen Lynch, SPINS director of consumer insights and a co-author of the herb market report. "For example, the antioxidant turmeric, which continues to grow in the natural channel, has this potential due to its link to multiple health benefits (including cardiovascular/liver/brain health) that align well to the mainstream consumer's growing interest in health and wellness."
HerbalGram, a peer-reviewed publication, is available at some bookstores and natural food stores and is mailed to members of ABC. The market report article is posted on the ABC website, accessible here.
About the American Botanical Council
Founded in 1988, the American Botanical Council is a leading international nonprofit organization addressing research and educational issues regarding the health benefits of herbs, medicinal plants, teas, essential oils, and other plant-based ingredients. ABC's members include academic researchers and educators, universities and libraries, health professionals and medical institutions, botanical gardens and arboreta, government agencies, members of the herb, dietary supplement, cosmetic, and pharmaceutical industries, journalists, consumers, and other interested parties from over 70 countries. The organization occupies a historic 2.5-acre site in Austin, Texas, where it publishes the quarterly journal HerbalGram, the monthly e-publication HerbalEGram, HerbClips (summaries of scientific and clinical publications), reference books, and other educational materials. ABC also hosts HerbMedPro, a powerful herbal database, containing thousands of abstracts of scientific and clinical publications on 221 herbs.
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|SOURCE American Botanical Council|
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