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Herbal Supplement Sales Increase in US in 2008
Date:5/15/2009

directly to consumers, health professionals who sell supplements from their offices, and other channels.

The HerbalGram report includes multiple tables illustrating herbal supplement sales according to various channels and categories. One table provides the 20 top-selling herbal supplements in the mainstream channel as determined by IRI, while another supplies the 20 top-selling botanical supplements in the natural and health food channel as determined by SPINS. The 20 top-selling herbal supplements of each channel are different, both due to different tastes and values of shoppers in health and natural food stores versus those in mainstream stores, and because IRI and SPINS do not include the same herbal supplements in their data sets.

The 5 top-selling single herbal supplements of 2008 in the health and natural food channel, according to SPINS, are flaxseed oil (Linum usitatissimum), wheat grass and barley grass (Triticum aestivum and Hordeum vulgare), stevia (Stevia rebaudiana), aloe vera (Aloe vera), and milk thistle (Silybum marianum). The top-selling herbal singles of 2008 in the food, drug, and mass market channel, according to IRI, are cranberry (Vaccinium macrocarpon), soy (Glycine max), garlic (Allium sativum), saw palmetto (Serenoa repens), and ginkgo (Ginkgo biloba). These rankings do not include combinations containing multiple herbs.

"Many people believe that herb sales may be somewhat recession-proof," said Mark Blumenthal, founder and executive director of ABC, editor of HerbalGram, and one of the authors of the herb market report. "It is highly likely -- and the sales data support this -- that many consumers, particularly those without health insurance to cover costs of conventional medicines, may be purchasing herbal supplements to help manage some of their health needs."

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SOURCE American Botanical Council
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