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Herbal Supplement Sales Increase in US in 2008
Date:5/15/2009

Large Growth in Mainstream Retail Stores

AUSTIN, Texas, May 15 /PRNewswire-USNewswire/ -- Herbal dietary supplement sales in the United States increased slightly in 2008, reaching a total estimated figure of $4,800,000,000. A recent report published in the nonprofit American Botanical Council's (ABC) quarterly journal HerbalGram, based on data from multiple market research firms, found that total herb supplement sales rose by nearly 1% over 2007 sales.

The HerbalGram report features herb supplement sales statistics from the respected market research firms Information Resources Inc. (IRI), Nutrition Business Journal (NBJ), and SPINS.

NBJ estimated the total herb supplement sales figure for 2008 based on data derived from company surveys, interviews with major retailers and industry experts, and various published and unpublished secondary material.

IRI, a Chicago-based market research firm, determined herb supplement sales in the mainstream market channel as being $289,248,200 for 2008, an increase of 7.16% over 2007 mainstream market sales. IRI's figure includes grocery stores, drugstores, and mass market retailers, but it does not include Wal-Mart, Sam's Club, other large warehouse buying clubs, or convenience stores.

SPINS, a Schaumburg, Illinois-based market research firm, found sales of botanical dietary supplements in the natural and health food channel to be $329,148,875, indicating that sales in that market channel remained relatively stable from 2007 sales. SPINS' figure includes estimated sales from the natural foods giant Whole Foods.

Herbal dietary supplements are sold in the United States through a variety of market channels, including mainstream retail stores, health and natural food stores, warehouse and convenience stores, mail order catalogs and Internet sites, radio and television direct sales outlets, companies that sell
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SOURCE American Botanical Council
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