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Henninger Media Services Sizes Up To 4K Ultra HD
Date:9/30/2013

eted a 4KUHD color session for a client in one of its three BlackMagic DaVinci Resolve suites. "Taking the client-supplied XML, generated in Adobe Premiere, we re-conformed their HD picture locked program back to the original 4K RED files," recalls Markun. Adding to 4KUHD's appeal as a format for acquisition is its scalability. An Ultra HD image can be resized from its native resolution down to 2K or Full HD and will retain a picture quality that looks better than that of footage in their native formats. Markun adds, "Although we delivered in HD, being able to color correct the entire 4K file is great for future use. We can even recreate pans and zoom moves within the 4K environment without degrading the image quality."

Despite the limited distribution channels for delivering 4KUHD to homes, broadcast producers are staying ahead of the development curve, acquiring content in 4K. On this subject, Vice President of Technology, Sam Crawford comments, "As more manufacturers support the format and deliver the hardware for producers to work with 4K footage, we anticipate more projects coming in for finishing in 4KUHD." This trend has already started gaining more traction, and it is expected to continue for years to come.

Read the full story at http://www.prweb.com/releases/henningermediaservices/4kultrahdfinishing/prweb11181634.htm.


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