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Henninger Media Services Sizes Up To 4K Ultra HD
Date:9/30/2013

Arlington, Virginia (PRWEB) September 30, 2013

As production of 4K content for broadcast increases, Henninger Media Services ("Henninger") is already providing 4K Ultra HD ("4KUHD"), mastering services to its clients. Henninger's current Ultra HD capabilities for mastering includes color correction, titling, and graphic design. With over 50,000 TV sets sold in the month of July, the broadcast industry is turning to a technology that has become the overshadowing topic in the consumer electronics arena. Since the creation of the Digital Cinema Initiative in 2002, 4K has been available in movie theaters since 2006. 4KUHD has quietly and rapidly become the next big thing in consumer television technology. Reminiscent of HD's entrance into the consumer electronics and broadcast markets, 4KUHD is redefining the viewer experience—Ultra HD is the new HD, just like HD was the new SD.

The attraction with 4K begins with its resolution. At 3840x2160 pixels, 4KUHD provides four times the pixel information than Full HD (1920x1080). "With the increased concentration of pixels in 4KUHD, the image quality is significantly enhanced," states Dave Markun, a colorist at Henninger. "During a 4KUHD color session, I'm finding that I have more detail and color information to work with. This really looks great with graded tones." Higher resolution combined with color richness also has its advantages with the glasses-free 3D technology.

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