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Help Your Kids Earn an 'A' for Attentiveness with a Bowl of Frosted Mini- Wheats(R) Cereal for Breakfast
Date:3/12/2008

Eating a Bowl May Increase Attentiveness by Nearly 20 Percent

BATTLE CREEK, Mich., March 12 /PRNewswire/ -- Today's parents are going to great lengths to help their kids do their best in school. They sign them up for tutoring services, buy special learning software and pack their schedules with enrichment activities. While all of these things are great, it's important that parents not neglect one of the simplest ways to help ensure their kids do their best - a healthy breakfast.

A recent study commissioned by Kellogg helps demonstrate how eating a healthy, nutritious breakfast can help kids stay full and avoid the distraction of mid-morning hunger to help them do their best in school. The study, conducted by an independent research group, shows that eating a breakfast of Frosted Mini-Wheats(R) cereal helped improve kids' attentiveness by nearly 20 percent(1).

"Eating breakfast is crucial for kids and the recent study from Kellogg showing how eating Frosted Mini-Wheats(R) cereal in the morning can positively impact kids' ability to pay attention supports years of research on the importance of breakfast," says pediatrician Dr. Jim Sears. "Unfortunately, too many kids skip breakfast regularly. With many school districts nationwide conducting standardized testing in the coming months, parents need to ensure their kids eat a good breakfast so they are prepared to do their best."

Keeping 'Em Full and Focused

Kellogg recently commissioned research to measure the effect on kids of eating a breakfast of Frosted Mini-Wheats(R)(2) cereal. An independent research group conducted a series of standardized, cognitive tests on children ages 8 to 12 who ate either a breakfast of Frosted Mini-Wheats(R) cereal or water. The result? The children who ate a breakfast of Frosted Mini- Wheats(R) cereal had a nearly 20 percent improvement in attentiveness.

"The study underscores the importance of eating a healthy breakfast," says Dr. Jenni
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SOURCE Kellogg Company
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