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Helen of Troy Limited Announces Closing of Global Infusium Brand Acquisition From Procter & Gamble
Date:4/2/2009

EL PASO, Texas, April 2 /PRNewswire-FirstCall/ -- Helen of Troy Limited (Nasdaq: HELE), designer, developer and worldwide marketer of brand-name personal care and household consumer products, today announced the March 31, 2009 closing of its previously reported agreement to acquire the global Infusium 23(R) hair care business from The Procter & Gamble Company.

Infusium 23(R), with its unique 80 plus year heritage, has established a trusted reputation with stylists and consumers through its transformational product performance. Shampoos, conditioners and trusted leave-in treatments from Infusium 23(R) feature essential pro-vitamins and treatment ingredients. Infusium 23(R) has become an icon for therapeutic hair care since its inception in 1924.

Gerald J. Rubin, Chairman, Chief Executive Officer and President, commenting on the acquisition said, "We are pleased to add Infusium 23(R) to the Company's existing portfolio of quality products. We have worked with The Procter & Gamble Company over the past month to help ensure a smooth transition of ownership for our retail customers and consumers. We are very excited about Infusium 23(R), and look forward to continuing its rich tradition of excellence in hair care."

Helen of Troy Limited is a leading designer, producer and global marketer of brand-name personal care and household consumer products. The Company's personal care products include hair dryers, curling irons, hair setters, women's shavers, brushes, combs, hair accessories, home hair clippers, mirrors, foot baths, body massagers, paraffin baths, liquid hair styling products, body powder and skin care products. The Company's household products include kitchen tools, cutlery, bar and wine accessories, household cleaning tools, tea kettles, trash cans, storage and organization products, gardening tools,
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