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Heidi Klum Joins Diet Coke and the Heart Truth to Raise Awareness of Women's Heart Health
Date:1/17/2008

ng January 21. Diet Coke will continue to expand awareness of the heart health message through national television, print and online advertising support. As part of the partnership, Diet Coke is funding independent research to assess the impact and awareness of the Diet Coke Red Dress Program.

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola(R), recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Diet Coke(R), Fanta(R) and Sprite(R), and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at http://www.thecoca-colacompany.com.

About The Heart Truth Campaign

The Heart Truth is a national awareness campaign created by the National Heart, Lung, and Blood Institute, part of the National Institutes of Health, U.S. Department of Health and Human Services that warns women about their number one health risk, heart disease, and the need to take action against its risk factors. As the national symbol for women and heart disease, the Red Dress aims to inspire women to take action to protect their heart health. The Red Dress symbolizes that "heart disease doesn't care what you wear -- it's the #1 killer of women." The campaign is being conducted in partnership with the American Heart Association (AHA), Office on Women's Health (DHHS), and WomenHeart: the National Coalition for Women with Heart Disease. For more information visit http://www.hearttruth
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SOURCE Diet Coke
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