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Heidi Klum Joins Diet Coke and the Heart Truth to Raise Awareness of Women's Heart Health
Date:1/17/2008

esearch and awareness.

Additionally, multiple national and local Diet Coke Red Dress retail programs will help raise funds to benefit the Foundation for NIH and spread the word about women's heart heath. The Red Dress Program page at mycokerewards.com will also include a link to the Foundation for the NIH website where consumers can get information about making individual contributions.

The Diet Coke Red Dress Program is a multi-faceted initiative supporting The Heart Truth campaign that includes sponsorship of The Heart Truth's Red Dress Collection Fashion Show 2008 and The Heart Truth Road Show, plus special Diet Coke packaging and advertising. Consumers can find more information about the Diet Coke Red Dress Program at http://www.mycokerewards.com.

Red Dress Collection Fashion Show

Klum will make her first appearance as part of the Diet Coke Red Dress Program on National Wear Red Day, February 1, by walking the runway of The Heart Truth 2008 Red Dress Collection Fashion Show at Mercedes-Benz Fashion Week 2008. Presented by Diet Coke, the Red Dress Collection will feature one-of-a-kind dresses created by top fashion designers and worn by celebrity women on the runway to show their support of The Heart Truth campaign and the Red Dress -- the national symbol for women and heart disease awareness.

The Heart Truth Road Show

Diet Coke will add Klum's exclusive runway dress to the group of Red Dress Collection Fashion Show dresses that are part of The Heart Truth Road Show, a traveling national exhibit about women's heart health that offers free health screenings and information on heart disease.

Diet Coke Packaging, Advertising and Impact

New Diet Coke packaging will feature The Heart Truth and Red Dress logos and information about women's heart health. More than two and a half billion packages across all Diet Coke brands will appear on store shelves beginni
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SOURCE Diet Coke
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