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Heidi Klum Joins Diet Coke and the Heart Truth to Raise Awareness of Women's Heart Health
Date:1/17/2008

Diet Coke Red Dress Program Offers Consumers Chance to Win An Exclusive Red

Dress Worn by Klum to Oscars(R) Red Dress for Klum's Oscars Appearance to Be Designed by John Galliano of

Dior

ATLANTA, Jan. 17 /PRNewswire/ -- Supermodel Heidi Klum is joining Diet Coke to help raise awareness of women and heart disease through the Diet Coke Red Dress Program. The program is part of Diet Coke's new partnership with The Heart Truth, a national awareness campaign about women and heart disease, sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health.

Klum will play a key role in the Diet Coke Red Dress Program by wearing a red dress, the national symbol for women and heart disease awareness, to the Academy Awards(R) presentation on February 24, 2008. Beginning January 17, consumers will have the chance to win Klum's dress through a Diet Coke sweepstakes at mycokerewards.com that benefits the Foundation for the National Institutes of Health (Foundation for NIH). Klum's original couture dress will be created by renowned designer John Galliano of Dior.

"Heidi Klum's participation helps make this program even bigger and gives consumers a great way to become involved and learn more about a crucial women's health issue," said Caren Pasquale Seckler, group director, Low Calorie Colas, Coca-Cola North America. "Through the Diet Coke Red Dress Program, we're asking consumers to help us support women's heart health and giving them a chance to win a one-of-a-kind red dress worn to the Oscars by Heidi Klum."

To participate, consumers can visit mycokerewards.com to enter the Diet Coke Red Dress Sweepstakes for a chance to win the red dress that Klum will wear on the red carpet at the Academy Awards. For each sweepstakes entry, Diet Coke will contribute $1, up to a total of $250,000, to the Foundation for NIH in support of women's heart health r
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SOURCE Diet Coke
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