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Heavenly Essence Introduces Pure'ity - the Only Line of Hair Care Products That Really Cares About You

SACRAMENTO, Calif., April 1 /PRNewswire/ -- Heavenly Essence, Inc. announces a line of hypo-allergenic hair care products specially formulated for the ethnic market.

The company's flagship product line, Pure'ity(TM), launched in September 2008 with the introduction of Pure'ity Shampoo and Pure'ity Conditioner, in two scents - Peppermint and Citrus. Made with natural botanicals and hypo-allergenic ingredients, they are now available at beauty supply stores and hair salons nationwide.

The Pure'ity brand was created by the company's founders, credentialed cosmetologist Darlene Alexander, and her husband Michael Alexander. Their vision of healthier hair care products was prompted by her severe allergies. For years, she suffered from chronic fatigue syndrome caused by exposure to synthetic chemicals and other allergenic materials. After experiencing allergic reactions to a wide range of hair care products, Ms. Alexander was inspired to develop an entirely new, hypo-allergenic line of products.

Extensive trials proved that Pure'ity shampoos and conditioners not only deep cleansed hair, giving it sheen, softness and body. They also brought relief to consumers with allergies and fragrance sensitivity. With the growing public concern about personal health and the environment, the Pure'ity product line fills an important need in the ethnic beauty supply market.

To request free samples, visit our website:

SOURCE Heavenly Essence, Inc.
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