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Heart-Centered Marketing and Business Coach Louisa Chan Publishes New Guide on Ethical Business Marketing for Coaches, Trainers, Tutors and Training Providers
Date:7/11/2013

strategies and processes that are fair, responsible and honest. If these fundamentals are not present, no amount of advertising, digital marketing or business strategies will get your business anywhere."

Louisa also observed that many coaches, trainers, tutors and education entrepreneurs are not inclined to set up online businesses because they are disillusioned with the countless 'get rich quick' or 'overnight success' claims. Training providers with integrity do not wish to be associated with using any unethical schemes. Louisa Chan shared her thoughts on this matter:

"Business is not inherently good or bad. You can do a lot of good and bring about positive changes to the people you service - if you establish your enterprise on ethical business marketing and the three essential pillars of business building". She further highlighted "Ethical business marketing was once prized but has since been neglected and it is our job to revive the culture of ethical business."

Louisa believes in actively encouraging those who want to make an impact to start their own business the right and moral way. In offering their talents as a solution that solves real world problems, they create ethical businesses that can turn the current business culture around.

This 3 minute video "Growing Authentic Ethical Business With Heart-Centered Marketing" gives an overview of the guide. This guide is in line with other services and resources which Louisa Chan offers coaches, trainers, and training providers as part of her mission to help grow their ethical businesses with heart-centered marketing as they impact lives and make a difference to those they serve. Louisa concluded the interview with the following comment:

“A successful business is a powerful tool and you must decide how you want to use that tool. If t
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