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Heart-Centered Marketing and Business Coach Louisa Chan Publishes New Guide on Ethical Business Marketing for Coaches, Trainers, Tutors and Training Providers
Date:7/11/2013

Kuala Lumpur, Malaysia (PRWEB) July 11, 2013

Louisa Chan today announced the publication of her new guide "3 Pillars For Growing An Authentic Ethical Business" (available now at http://www.louisachan.com/ethical-business-marketing/) for coaches, trainers and tutors who want to use their talents and transform these into authentic heart-centered businesses with ethical mindsets and fair strategies thereby participating in reviving the business ethics culture.

Research shows that there are global concerns with incorporating fairness, openness and transparency into business operations. Without these elements, the reputation of a business suffers, resulting in losing loyal clients and repeat business and ultimately failing.

But Ms. Louisa Chan is not talking about using the latest buzz word "business ethics" to lure innocent and well meaning clients in order to develop a business. Louisa said:

"Ethical business marketing is not something you use to build your business. It is bringing the ethical person that you are and your values into the core of your business marketing. You are not practising 'social responsibility' in order to win clients but you are upholding ethics because of the values you embrace."

What makes Louisa's viewpoint significantly different from other business coaches is that the fundamental intentions and purpose which drive the business are built on integrity, goodness and responsibility and are for the good of all parties involved. She observed:

"Heart centered marketing is about adding value and providing real solutions while employing
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