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HearAtLast Teams Up with American Express and Wal-Mart to Conquer Hearing Loss
Date:10/31/2007

TORONTO, Oct. 31 /PRNewswire-FirstCall/ -- HearAtLast Inc. (Pink Sheets: HRAL) announced today that it has formed an alliance with American Express Corporation (NYSE: AXP) and Wal-Mart Stores (NYSE: WMT) to help conquer hearing loss with the launch of a special American Express Giftcard promotion. Starting November 15, 2007, HearAtLast customers will receive a $100.00 American Express Giftcard when they purchase a hearing aid with their American Express card. The promotion is scheduled to last through January 15, 2008.

Hearing loss is the number one occupational health disease (or hazard) in North America and it affects over 10% of the population worldwide according to data provided by the World Health Organization. This campaign aims to increase public awareness with regard to hearing loss and educate the masses in the areas of hearing loss prevention and protection.

"We are delighted to have high profile partners like Wal-Mart and American Express to spearhead this campaign to create public awareness with regard to hearing loss," stated Robert J. Oswald, President of HearAtLast. "For far too long the hearing aid industry has been tucked away in strip malls and medical clinics virtually invisible to the public. Now with the help of the world's largest retail chain and a financial giant like American Express we can let the public know that hearing is not a luxury but a necessity!" added Oswald.

HearAtLast Stores are currently located in the following Wal-Mart l
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SOURCE HearAtLast Inc.
Copyright©2007 PR Newswire.
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