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HearAtLast Spokesperson Walter Gretzky and President Robert Oswald to be Featured on Three TV Segments in Conjunction with Ottawa Store Opening

TORONTO, Dec. 3 /PRNewswire-FirstCall/ -- (Pink Sheets: HRAL) HearAtLast Holdings, Inc. announced today that their Official Spokesperson for Canada, Walter Gretzky, and HearAtLast president Robert Oswald will be featured on three news stations in Ottawa, Ontario on Monday, December 3, 2007. These interviews and features are taking place in conjunction with the grand opening of the 15th HearAtLast clinic that will be co-located in Wal-Mart Store #3065 located at 3900 Innes Road in Orleans, Ontario. These scheduled interviews are the latest in a series of press and publicity appearances that Mr. Gretzky and Mr. Oswald have made across Canada to promote the openings of several new HearAtLast locations.

The news segments featuring HearAtLast will begin at 7:00am EST with A-Channel Morning News Ottawa followed by a live interview on Daytime on Channel 22 at 11am EST. The closing segment will be filmed onsite for airing on CTV News at Six at the new HearAtLast location in Orleans (a suburb of Ottawa) at 3pm EST. CTV will capture the live appearance of Mr. Gretzky, dubbed "Canada's Number One Hockey Dad" with Mr. Oswald as they kickoff the grand opening of the new location.

"We couldn't be more pleased with the tremendous response we are getting when Walter appears at our HearAtLast locations. The publicity has been great and we are just getting started!" said Robert Oswald, President of HearAtLast.

HearAtLast stores are currently co-located in the following Wal-Mart locations:

Wal-Mart Store #5742 Wal-Mart Store #3016 Wal-Mart Store #3031

150 McEwan Dr. E. 881 St Clair Extension 165 North Queen St.

Bolton On., L7E-2Y3 Chatham On., N7M-5J7 Etobicoke On., M9C-1A7

Wal-Mart Store #3050 Wal-Mart Store #3131 Wal-Mart Store #3082

1280 Fanshawe Park Rd. W 2210 Bank St. 1444 Quinn Dr.

London On., N6G-1B5 Ottawa On., K1V-1J5 Sarnia On., N7T-7H4

Wal-Mart Store #3159 Wal-Mart Store #3114 Wal-Mart Store #3195

1900 Eglington Ave. E 3120 Dougall Ave. 1070 Major Mackenzie Dr.

Scarborough Ont., M1L-2L9 Windsor On., N9E-1S7 Richmond Hill On,L4S 1P3

Wal-Mart Store #3053 Wal-Mart Store #3029 Wal-Mart Store #3027

5000 Highway #7 Unit Y006A 9717-21st Avenue N.W. 18521 Stony Plain Rd NW

Markham On., L3R 4M9 Edmonton, AB T6N 1J5 Edmonton, AB T5S 2V9

Wal-Mart Store #3048 Wal-Mart Store #3065

3700 Mayor Magrath Drive S. 3900 Innes Road

Lethbridge, Alberta T1K 7T6 Orleans, Ontario K1C 1T1

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

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Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward- looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward- looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Investor Relations:

Stephen Taylor

Taylor Capitol, Inc.

Phone# (973) 351-3868


SOURCE HearAtLast Holdings, Inc.
Copyright©2007 PR Newswire.
All rights reserved

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