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HearAtLast Holdings, Inc. Provides Shareholder Update
Date:1/4/2008

rom selling their stock pursuant to rule 144 prior to the two year anniversary of the stock purchase date. The Company is not subject to any "death spiral" or dilutive terms in these straight-forward restricted stock purchase agreements. We are currently working to obtain additional financing so that we can continue meet our capital requirements for expansion. We intend to obtain this financing in the same manner with similar terms to provide maximum shareholder value.

As I previously mentioned in my October press release, our current per- store sales levels are well above the industry average and were accomplished with a new brand that has only recently been advertised. We expect that monthly unit sales will continue to increase as our brand recognition grows and Wal-Mart shoppers become more familiar with our concept.

In November we began our public relations and marketing campaign to create an awareness of our HearAtLast Hearing Store brand and inform the general public with regard to general hearing health and the importance of hearing protection. Mr. Gretzky and I were featured on several TV networks and radio stations promoting HearAtLast clinics and the many brand name products that we currently sell. In addition to our November radio and TV appearances, we launched a direct mail campaign targeting the geographic locations of our new store openings. The mailer invites consumers to visit our clinics for a complimentary hearing test as well as providing them with general information about new store locations and product offerings.

On November 5, 2007 we announced our plans to enter the United States market in mid-January 2008. HearAtLast is currently scheduled to open its first free-standing clinic in the Villages, Florida this month. The Villages is the nation's largest gated community for seniors with a population of over 70,000 people that are age 55 or older. We expect to pursue many additional locations in the U.S. market as the respon
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SOURCE HearAtLast Holdings, Inc.
Copyright©2008 PR Newswire.
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