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HearAtLast Expands Chain to 18 Locations Opening New Clinic in Aurora, Ontario Wal-Mart Store # 5778

TORONTO, Feb. 4 /PRNewswire-FirstCall/ -- (OTC Pinksheets: HRAL) - HearAtLast Holdings, Inc. is proud to announce that it has received another license from Wal-Mart Canada (NYSE: WMT) to open its 18th hearing-aid clinic which will be co-located within Wal-Mart Store #5778 located at 135 First Commerce Dr, Aurora, Ontario. The store grand opening is scheduled for Tuesday, February the 5th, 2008. The Company currently owns and operates 17 hearing clinics co-located in Wal-Mart Stores, Wal-Mart Supercenters, and Sam's Clubs in Canada and one clinic in the U.S. in The Villages, Florida.

This expansion is a direct result of the Company exercising its option under a master licensing agreement with Wal-Mart Canada Corp., which allows HearAtLast to open hearing aid clinics within numerous Wal-Mart Stores, Wal- Mart Supercenters, and Sam's Club's throughout Canada.

"We are pleased to be opening our new clinic in the Town of Aurora," stated Mr. Robert J. Oswald, President of HearAtLast Holdings Inc. "Aurora has a key demographic for us with a large presence from both the automotive and insurance industries. With our continued expansion in Ontario, Alberta, and recently the U.S. market, our brand is thriving and there continues to be great new opportunities for our company."

With the addition of the new Aurora location there are now 17 HearAtLast clinics co-located within Wal-Mart Stores, Wal-Mart Supercenters and Sam's Clubs throughout Canada, 14 of which are located in the Province of Ontario.
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There are currently 18 HearAtLast clinics operating in the following


Wal-Mart Store # 5742

150 McEwan Dr. E.

Bolton ON., L7E-2Y3

Wal-Mart Store # 3016

881 St Clair St. Extension

Chatham ON., N7M-5J7

Wal-Mart Store # 3031

165 North Queen St.

Etobicoke ON., M9C-1A7

Wal-Mart Store # 3050

1280 Fanshawe Park Rd. W.

London ON., N6G-1B5

Wal-Mart Store # 3131

2210 Bank St.

Ottawa ON., K1V-1J5

Wal-Mart Store # 3082

1444 Quinn Dr.

Sarnia ON., N7T-7H4

Wal-Mart Store # 3159

1900 Eglington Ave. E

Scarborough ON., M1L-2L9

Wal-Mart Store # 3114

3120 Dougall Ave.

Windsor ON., N9E-1S7

Wal-Mart Store # 3195

1070 Major Mackenzie Dr.

Richmond Hill ON., L4S 1P3

Wal-Mart Store # 3053

5000 Highway #7 Unit Y006A

Markham ON., L3R 4M9

Wal-Mart Store # 3029

9717-21st Avenue N.W.

Edmonton, AB T6N 1J5

Wal-Mart Store # 3027

18521 Stony Plain Rd. NW

Edmonton, AB T5S 2V9

Wal-Mart Store #1078

3195, 3055 26th Ave N

Lethbridge, Alberta T1H SP4

Wal-Mart Store #3065

3900 Innes Road

Orleans, ON., K1C 1T1

Wal-Mart Store #1056

450 Stevenson Rd

South Oshawa, ON., L1J 5N6

Wal-Mart Store #5778

135 First Commerce Dr

Aurora, ON., L4G 0G2

Sam's Club

255 Silver Linden Drive

Richmond Hill, ON., L4B 4V5


975 Del Mar Drive

The Villages, FL 32159

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

For more information please visit

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward- looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward- looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Investor Relations:

Stephen Taylor

Taylor Capitol, Inc.


Office: 973-351-3868

SOURCE HearAtLast Holdings, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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