HearAtLast Enters U.S. Market With Grand Opening of Hearing Clinic in The Village... ( TORONTO Jan. 31 /- (Pink Sheets: ...)

HearAtLast Enters U.S. Market With Grand Opening of Hearing Clinic in The Villages, Florida

Date:1/31/2008

TORONTO, Jan. 31 /PRNewswire-FirstCall/ -- (Pink Sheets: HRAL)- HearAtLast Holdings, Inc. is pleased to announce that on January 21, 2008, the Company opened its' first clinic located in The Villages, Florida, America's largest private city with over 70,000 residents, most of which are over the age of 55.

Matthew Sacco, CEO of HearAtLast, Leon Hirsch, Chairman of Vivatone, and audiologist Dr. Al Turri were on hand for the ribbon cutting ceremony launching the first U.S. HearAtLast location, a product of a joint venture between HearAtLast and Vivatone Hearing Systems LLC, a manufacturer of digital hearing aids.

Vivatone is the creation of Leon C. Hirsch, Founder and CEO of United States Surgical Corporation, and Dr. Nathan Bauman, a former professor of Audiology at Yale University. The company was formed to market Dr. Bauman's revolutionary invention that pioneered open ear technology, making Vivatone an industry leader offering hearing-aids that eliminate the uncomfortable, "echo- chamber effect," previously plagued hearing devices. Mr. Hirsch, who was the Founder, Chairman, and Chief Executive Officer of United States Surgical Corporation (sales exceeding $1 Billion in 1997 when the company was sold) prior to becoming the Chairman and CEO of Vivatone Hearing Systems, is also on the board of Jarvik Heart, Inc.

Dr. Al Turri has been appointed managing director of the HearAtLast location in The Villages. Dr. Turri is a renowned audiologist with a solid background in retail management with a Doctorate in Audiology from the Pennsylvania College of Optometry and Audiology, and a Masters degree from the University of South Florida.

"This is a major venture for the two companies" said HearAtLast CEO Matthew Sacco. "We would like to make the location here our flagship store, and use it as a pilot for our future joint ventures with Vivatone," added Sacco.

"We at Vivatone are delighted with our new partnership and look forward to work
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