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HearAtLast Enters U.S. Market With Grand Opening of Hearing Clinic in The Villages, Florida

TORONTO, Jan. 31 /PRNewswire-FirstCall/ -- (Pink Sheets: HRAL)- HearAtLast Holdings, Inc. is pleased to announce that on January 21, 2008, the Company opened its' first clinic located in The Villages, Florida, America's largest private city with over 70,000 residents, most of which are over the age of 55.

Matthew Sacco, CEO of HearAtLast, Leon Hirsch, Chairman of Vivatone, and audiologist Dr. Al Turri were on hand for the ribbon cutting ceremony launching the first U.S. HearAtLast location, a product of a joint venture between HearAtLast and Vivatone Hearing Systems LLC, a manufacturer of digital hearing aids.

Vivatone is the creation of Leon C. Hirsch, Founder and CEO of United States Surgical Corporation, and Dr. Nathan Bauman, a former professor of Audiology at Yale University. The company was formed to market Dr. Bauman's revolutionary invention that pioneered open ear technology, making Vivatone an industry leader offering hearing-aids that eliminate the uncomfortable, "echo- chamber effect," previously plagued hearing devices. Mr. Hirsch, who was the Founder, Chairman, and Chief Executive Officer of United States Surgical Corporation (sales exceeding $1 Billion in 1997 when the company was sold) prior to becoming the Chairman and CEO of Vivatone Hearing Systems, is also on the board of Jarvik Heart, Inc.

Dr. Al Turri has been appointed managing director of the HearAtLast location in The Villages. Dr. Turri is a renowned audiologist with a solid background in retail management with a Doctorate in Audiology from the Pennsylvania College of Optometry and Audiology, and a Masters degree from the University of South Florida.

"This is a major venture for the two companies" said HearAtLast CEO Matthew Sacco. "We would like to make the location here our flagship store, and use it as a pilot for our future joint ventures with Vivatone," added Sacco.

"We at Vivatone are delighted with our new partnership and look forward to working with HearAtLast as they expand the retail chain and presence in the United States," said Leon Hirsch, Vivatone's founder and chairman. "We share the same philosophical goals and vision. We want to bring better hearing care to the most people at affordable prices," Hirsch said of the new venture.

Prior to the launch of this new clinic in The Villages, Florida, HearAtLast Stores have operated exclusively within select Wal-Mart Stores and Sam's Clubs throughout Canada. The Company has almost doubled its locations expanding from 8 to 15 outlets between October and December of 2007. HearAtLast also reported record sales for the month of December 2007 and expects this trend to continue in January.

With the addition of the newest location in The Villages, Florida, HearAtLast currently operates 16 hearing clinics in Canada and the United States.

HearAtLast Clinics may be found in the following locations:

Wal-Mart Store #5742 Wal-Mart Store #3016 Wal-Mart Store #3031

150 McEwan Dr.E. 881 St Clair St. 165 North Queen

Bolton On., L7E-2Y3 Extension St. Etobicoke On.,

Chatham On., N7M-5J7 M9C-1A7

Wal-Mart Store #3050 Wal-Mart Store #3131 Wal-Mart Store #3082

1280 Fanshawe Park Rd. W. 2210 Bank St. 1444 Quinn Dr.

London On., N6G-1B5 Ottawa On., K1V-1J5 Sarnia On., N7T-7H4

Wal-Mart Store #3159 Wal-Mart Store #3114 Wal-Mart Store #3195

1900 Eglington Ave. E 3120 Dougall Ave. 1070 Major Mackenzie

Scarborough Ont., M1L-2L9 Windsor On., N9E-1S7 Dr.

Richmond Hill On,

L4S 1P3

Wal-Mart Store #3053 Wal-Mart Store #3029 Wal-Mart Store #3027

5000 Highway #7 Unit 9717-21st Avenue N.W. 18521 Stony Plain

Y006A Edmonton, AB T6N 1J5 Rd. NW

Markham On, L3R 4M9 Edmonton, AB T5S 2V9

Wal-Mart Store #1078 Wal-Mart Store #3065 Sam's Club

3195, 3055 26th Ave N 3900 Innes Road 255 Silver Linden

Lethbridge, Alberta T1HSP4 Orleans, Ontario K1C Drive

1T1 Richmond Hill,



975 Del Mar Drive

The Villages, FL 32159

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

For more information please visit

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward- looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward- looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Investor Relations:

Stephen Taylor

Taylor Capitol, Inc.


Office: 973-351-3868

SOURCE HearAtLast Holdings, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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