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HearAtLast Continues Rapid Expansion, Opening Two New Retail Locations in Richmond Hill and Markham Wal-Mart Stores Number 3195 and 3053

TORONTO, Oct. 30 /PRNewswire-FirstCall/ -- HearAtLast Holdings, Inc. (Pink Sheets: HRAL) announced that it has received additional licenses from Wal-Mart Canada, a wholly owned subsidiary of Wal-Mart International, Inc. (NYSE: WMT), to open their ninth and tenth hearing-aid clinics in two Toronto area Wal-Mart Stores. Wal-Mart Store #3195 located at 1070 Major Mackenzie Drive in Richmond Hill and Wal-Mart Store #3053 located at 5000 Highway #7 Unit Y006A in Markham will both officially open today. This expansion is a direct result of the Company exercising its option under a master licensing agreement with Wal-Mart International which allows HearAtLast to open hearing aid clinics within numerous Wal-Mart locations throughout Canada.

"We are pleased to continue our expansion in the Greater Toronto area in these two prime locations. Richmond Hill is a stable, well-established community and one of the wealthiest suburbs in Ontario. Their consumer demographic is well suited for our business model. The Markham location is also quite attractive as it is the high tech capital of Canada and the seventh largest municipality in Ontario," stated Robert J. Oswald, President of HearAtLast. "This dual opening further proves that we are streamlining our expansion capabilities as we grow the business," Oswald added.

The addition of the Richmond Hill and Markham stores brings the current count of HearAtLast clinics co-located in Wal-Mart Stores to 10 locations in Canada, five of which are located in the Greater Toronto Ontario area.

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About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

About Wal-Mart Canada Corp.

Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart Canada operates a growing network of 293 outlets nationwide. In recent years more than 100 Canadian communities have lobbied or petitioned to have a Wal-Mart built in their towns. The company employs more than 70,000 Canadians and has been ranked one of Canada's best employers five of the past six years by international human-resources firm Hewitt Associates and Report on Business Magazine. For more information about the company, Wal-Mart Canada's first Corporate Values Report is available at

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward- looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward- looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.


Stephen Taylor

Taylor Capital, Inc.


Office: 973-351-3868

SOURCE HearAtLast Holdings, Inc.
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