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HearAtLast Continues Expansion Announcing Opening of New Clinic Location in Sam's Club in Richmond Hill, Ontario

TORONTO, Dec. 10 /PRNewswire-FirstCall/ -- (Pink Sheets: HRAL) -- HearAtLast Holdings, Inc. is proud to announce that it has received its 16th license from Wal-Mart Canada (NYSE: WMT) to open its 16th hearing-aid clinic to be co-located within the Sam's Club located at 255 Silver Linden Dr. in Richmond Hill, Ontario. The new clinic officially opened over the weekend on Saturday, December 8, 2007. This expansion is a direct result of the Company exercising its option under a master licensing agreement with Wal-Mart Canada Corp. which allows HearAtLast to open hearing aid clinics within numerous Wal- Mart and Sam's locations throughout Canada.

HearAtLast will utilize a specially designed, prefabricated, 220 square foot portable structure designed especially for Sam's Club locations. The modular design of this clinic will provide portability as it can be broken down and reassembled in various locations throughout the store as needed.

While the company will continue co-location programs within the traditional Wal-Mart Stores as well as the Wal-Mart Super Centers, the new portable, prefabricated clinic model designed for Sam's, will allow HearAtLast to expand to new locations with relative ease. Management feels the dual model roll-out will afford the company flexibility as well as being a vital component to drive revenue growth.

"It is an exciting time for us as we continue to add new locations throughout Canada." said Robert Oswald, President of HearAtLast. "We couldn't be more pleased with our roll-out in Canada thus far and we look forward to the opening of our first U.S. location in The Villages, Florida, this coming January of 2008." added Oswald.

The addition of the Richmond Hills Sam's location brings the current count of HearAtLast clinics in Wal-Mart Stores and Sam's Clubs to 16 locations in Canada and the second location in the Richmond Hill area.

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HearAtLast stores are currently located in the following Wal-Mart locations:

Wal-Mart Store #5742 Wal-Mart Store #3016 Wal-Mart Store #3031

150 McEwan Dr.E. St Clair St. Extension 165 North Queen St.

Bolton On., L7E-2Y3 Chatham On., N7M-5J7 Etobicoke On., M9C-1A7

Wal-Mart Store #3050 Wal-Mart Store #3131 Wal-Mart Store #3082

280 Fanshawe Park Rd.W. 2210 Bank St. 1444 Quinn Dr.

London On., N6G-1B5 Ottawa On., K1V-1J5 Sarnia On., N7T-7H4

Wal-Mart Store #3159 Wal-Mart Store #3114 Wal-Mart Store #3195

1900 Eglington Ave. E 3120 Dougall Ave. 1070 Major Mackenzie Dr.

Scarborough Ont., M1L-2L9 Windsor On., N9E-1S7 Richmond Hill On,L4S 1P3

Wal-Mart Store #3053 Wal-Mart Store #3029 Wal-Mart Store #3027

5000 Highway #7 Unit 9717-21st Avenue N.W. 18521 Stony Plain Rd. NW

Y006A Markham On, L3R 4M9 Edmonton, AB T6N 1J5 Edmonton, AB T5S 2V9

Wal-Mart Store #3048 Wal-Mart Store #3065

3700 Mayor Magrath Drive S. 3900 Innes Road

Lethbridge, Alberta T1K 7T6 Orleans, Ontario K1C 1T1

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

About Wal-Mart Canada Corp.

Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart Canada operates a growing network of 293 outlets nationwide. In recent years more than 100 Canadian communities have lobbied or petitioned to have a Wal- Mart built in their towns. The company employs more than 70,000 Canadians and has been ranked one of Canada's best employers five of the past six years by international human-resources firm Hewitt Associates and Report on Business Magazine. For more information about the company, Wal-Mart Canada's first Corporate Values Report is available at

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward- looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward- looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Investor Relations:

Stephen Taylor

Taylor Capitol, Inc.


Office: 973-351-3868

SOURCE HearAtLast Holdings, Inc.
Copyright©2007 PR Newswire.
All rights reserved

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