Navigation Links
Healthy food makes consumers feel hungrier when choices are limited
Date:3/22/2010

If we don't have a choice in the matter, eating something that's considered healthy might simply lead us to feel hungry and eat something else, according to a new study in the Journal of Consumer Research.

Authors Stacey Finkelstein and Ayelet Fishbach (both University of Chicago) examined external controls in the domain of healthy eatingsuch as marketers who only offer shoppers healthy food samples or consumers who eat healthy meals in a cafeteria that only offers healthy alternatives.

"In the presence of external controls, people who eat healthily feel that they have made sufficient progress on their health goals," the authors write. "Then, they switch to the conflicting goal to satisfy their appetite: they express hunger and seek food."

In one experiment, the authors told people their job was to taste a food that was described as healthy or tasty (imposed conditions) or had people choose between the same food samples (free-choice conditions). Then participants rated their hunger.

"People who were given a food sample described as healthy rated they were hungrier than those who were given the same sample framed as tasty and delicious," the authors write. "Those who freely chose the food sample were equally hungry. Thus, only those who were given the healthy food sample (imposed consumption) became hungrier."

In another study, participants were given a sample of the same piece of bread that was described as healthy (low-fat with lots of vitamins) or tasty (delicious with a thick crust and soft center). They also asked people how much they valued watching their weight. "People given the bread described as healthy were hungrier, thus they consumed more of an available snack, than those given the same piece described as tasty," the authors write. But the effect disappeared for those who valued watching their weight; they chose to eat the healthy bread.

In addition to providing guidance to marketers, the study has policy implications. "When controlling agents take actions to help consumers meet their long-term objectives, people need to infer that they have made the choice to do so themselves. Otherwise, these efforts will backfire," the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Sleep Well, Stay Healthy: Good Quality and Restorative Sleep Are Essential for Better Mental and Physical Health
2. Picture a Healthier You: Life...supplemented Photo Contest Asks Americans for a Snapshot of Healthy Changes
3. Public Health Reports Will Host A Meet the Author! Webcast Entitled How Healthy Could a State Be
4. Minnesota Coalition for Kids Health Coverage Launches HealthyKidsMN.org
5. Best Selling, Non Toxic Skin Brightener Does the Job Using Safe, Healthy Ingredients and Introduces New Anti Aging Ingredients
6. Researchers recommend curriculum on unhealthy substance use
7. Konamoxt, Inc. Redefines Corporate Wellness with The Healthy Corp, a Customizable Corporate Wellness Platform
8. Mission Pharmacal and March of Dimes Share Commitment to Healthy Babies
9. Kidney Donors Go On to Lead Long, Healthy Lives
10. Brooklyn Decker Talks with NewsWatch About Tips on how to stay fit and Healthy
11. Diet and Healthy Weight Tips for National Nutrition Month from Patients Medical
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/28/2016)... WASHINGTON, D.C., (PRWEB) , ... April 28, 2016 ... ... health systems, and the Campaign for Tobacco-Free Kids, a leading force in the ... to promote federal, state and local policies that can help reduce tobacco use. ...
(Date:4/28/2016)... NJ (PRWEB) , ... April 28, 2016 , ... ... BCBNSNJ), which is has been collaborating with doctors and hospitals to make transformative ... join the world’s leading cell therapy minds this week in discussing breakthroughs in ...
(Date:4/28/2016)... ... ... Amada Senior Care, premier provider of non-medical in-home care and assisted living ... West location. Prior to entering the senior care industry, Amada franchise partner Rick Stockton ... Antonio West will take place on Friday, April 29th. , Rick said ...
(Date:4/28/2016)... ... April 28, 2016 , ... ... the development of miniature microphones and headsets announced today that the US Patent ... of integrating in-earphones into a structure. This innovative design creates a lightweight and ...
(Date:4/28/2016)... , ... April 28, 2016 , ... Metabolic Nutrition ... GlycoLoad at this week’s 2016 Europa Games Get Fit and Sports Expo ... alike, the Europa Orlando Expo coming up April 29-30, was selected as the perfect ...
Breaking Medicine News(10 mins):
(Date:4/28/2016)... NEW YORK , April 28, 2016  The ... reached 275 million dollars, according to Kalorama Information and ... includes typing, immunoassays and nucleic acid testing.  The healthcare ... had made progress in developing blood collection stations and ... was made in Kalorama Information,s report, Blood ...
(Date:4/28/2016)... 28, 2016   Acsis , a leading provider ... IT market research and advisory firm IDC has named ... MarketScape: Worldwide Pharmaceutical Track and Trace Software 2016 Vendor ... an assessment of the capabilities and business strategies of ... market. Logo - http://photos.prnewswire.com/prnh/20160427/360791LOGO ...
(Date:4/27/2016)... , Schweiz, April 27, 2016 ... Sachs CEO Forums in Zürich gab Strekin ... führenden Wirkstoffkandidaten STR001 zur Erhaltung des Resthörvermögens ... wurde, bekannt. Für die umfassende Phase-II-Doppelblindstudie mit ... Frankreich angeworben. STR001 wird während der Operation ...
Breaking Medicine Technology: