Navigation Links
Healthy food makes consumers feel hungrier when choices are limited
Date:3/22/2010

If we don't have a choice in the matter, eating something that's considered healthy might simply lead us to feel hungry and eat something else, according to a new study in the Journal of Consumer Research.

Authors Stacey Finkelstein and Ayelet Fishbach (both University of Chicago) examined external controls in the domain of healthy eatingsuch as marketers who only offer shoppers healthy food samples or consumers who eat healthy meals in a cafeteria that only offers healthy alternatives.

"In the presence of external controls, people who eat healthily feel that they have made sufficient progress on their health goals," the authors write. "Then, they switch to the conflicting goal to satisfy their appetite: they express hunger and seek food."

In one experiment, the authors told people their job was to taste a food that was described as healthy or tasty (imposed conditions) or had people choose between the same food samples (free-choice conditions). Then participants rated their hunger.

"People who were given a food sample described as healthy rated they were hungrier than those who were given the same sample framed as tasty and delicious," the authors write. "Those who freely chose the food sample were equally hungry. Thus, only those who were given the healthy food sample (imposed consumption) became hungrier."

In another study, participants were given a sample of the same piece of bread that was described as healthy (low-fat with lots of vitamins) or tasty (delicious with a thick crust and soft center). They also asked people how much they valued watching their weight. "People given the bread described as healthy were hungrier, thus they consumed more of an available snack, than those given the same piece described as tasty," the authors write. But the effect disappeared for those who valued watching their weight; they chose to eat the healthy bread.

In addition to providing guidance to marketers, the study has policy implications. "When controlling agents take actions to help consumers meet their long-term objectives, people need to infer that they have made the choice to do so themselves. Otherwise, these efforts will backfire," the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Sleep Well, Stay Healthy: Good Quality and Restorative Sleep Are Essential for Better Mental and Physical Health
2. Picture a Healthier You: Life...supplemented Photo Contest Asks Americans for a Snapshot of Healthy Changes
3. Public Health Reports Will Host A Meet the Author! Webcast Entitled How Healthy Could a State Be
4. Minnesota Coalition for Kids Health Coverage Launches HealthyKidsMN.org
5. Best Selling, Non Toxic Skin Brightener Does the Job Using Safe, Healthy Ingredients and Introduces New Anti Aging Ingredients
6. Researchers recommend curriculum on unhealthy substance use
7. Konamoxt, Inc. Redefines Corporate Wellness with The Healthy Corp, a Customizable Corporate Wellness Platform
8. Mission Pharmacal and March of Dimes Share Commitment to Healthy Babies
9. Kidney Donors Go On to Lead Long, Healthy Lives
10. Brooklyn Decker Talks with NewsWatch About Tips on how to stay fit and Healthy
11. Diet and Healthy Weight Tips for National Nutrition Month from Patients Medical
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/9/2016)... ... , ... i2i Systems, an early innovator and developer of population health management ... KLAS report, Population Health Management 2015: How Far Can Your Vendor Take You? ... (PHM). The latest KLAS Report, leveraging over 200 user interviews, shines a light ...
(Date:2/8/2016)... ... February 08, 2016 , ... Brenntag Specialties, Inc.(BSI) ... Food & Beverage and Dietary Supplement market segments across ... and USA geographies east of the Rocky Mountains since 2012. Consistent performance ...
(Date:2/8/2016)... ... February 08, 2016 , ... Brenton Engineering ... pouches, bags, and flow wrapped products at WestPack 2015, February 9-11, in Anaheim, ... step up to semi-automatic or fully-automatic case packing with a small footprint, rugged, ...
(Date:2/8/2016)... ... February 08, 2016 , ... ... serving the greater Venice, FL area, has initiated a fundraiser for a two ... accident just four days after Christmas. To support this beautiful child who is ...
(Date:2/8/2016)... ... , ... FileHold's document management software has been implemented by ... environment for FileHold software that is pay per user subscription-based and also does ... FileHold web services API. DocuSyst also advises clients on fully functioning back up ...
Breaking Medicine News(10 mins):
(Date:2/8/2016)... COLUMBUS, Ohio , Feb. 8, 2016 /PRNewswire/ ... to introduce the PW Series Solvent Recycling Systems, ... series offers full integration with new and existing ... This integration produces consistently-fresh solvent through continuous recycling ... --> --> ...
(Date:2/8/2016)... , Feb. 8, 2016  Ventana Medical Systems, ... hundreds of the world,s top oncologists, pathologists, research ... the 12 th annual Tucson Symposium March ... theories and new outcomes in cancer research and ... lives. Thomas Grogan , annually draws ...
(Date:2/8/2016)... --  GS1 US will hold a series of ... Standards implementation to address the requirements of the U.S. ... rule. Scott Brown , director of ... director industry development, medical devices, GS1 US; and ... --> Scott Brown , director of ...
Breaking Medicine Technology: