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Healthy Snack Food Brand, Extend Nutrition, Tackles the Junk-Food Giants
Date:11/26/2013

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*Extend Nutrition has appeared in local and national media to raise awareness about diabetes (CBS Radio St. Louis, Y98, Fresh102.5), gluten-free foods (FOX2 morning news, 1380AM The Woman), and the importance of nutrition (various outlets nationwide.)

Last spring, Extend Nutrition competed head-to-head with Hardee’s fast food restaurant chain in the St. Louis Business Journal’s #SocialMadness competition. Extend Nutrition won the head-to-head social media match up and went on to finish in the Top 4 of St. Louis’s Large Companies.

While Extend proved they are capable of winning the word-of-mouth battle; it is almost impossible to compete with Hardee’s controversial television advertising campaigns. The ads feature scantily clad supermodels eating junk food.

When large companies spend tens of millions of dollars on their campaigns, it crowds out the voices of responsible advertisers like Extend Nutrition – creating an uneven playing field – and perpetuating the problems of obesity and diabetes in US society.

Dr. Kaufman, whose numerous achievements include recognition by the California State Senate for her work in banning soda in the Los Angeles School District, sums up the need to eat right and exercise in her best-selling book “Diabesity”.

“We know that lifestyle changes can prevent diabetes,” she wrote. “We’ve proven that if people eat right, lose weight and become physically active, they can halt the progression to full-blown diabetes.”
Although Extend Nutrition is fighting an uphill battle, the team remains dedicated to truly helping consumers live happier, healthier lives by providing a convenient, nutritionally superior snacking solution.

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Invented by Dr. Francine Kaufman, world-renowned endocrinologist and former President of the American Diabetes Association, the patented line of Extend Nutrition Bars, Shakes, Crisps and Drizzles are the only snack foods clinically-proven to
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