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Healthy Snack Food Brand, Extend Nutrition, Tackles the Junk-Food Giants
Date:11/26/2013

products. They pull on emotional strings to sell you something that amounts to nothing more than empty calories. Ultimately, in the long run, junk food consumption is a serious problem,” said Jonathan Lindberg, Extend Nutrition’s Outreach Manager.

While there has been a consumer movement demanding healthier snacks– the large corporations are primarily using marketing smoke and mirrors. For example, consider the “100 calorie snack pack”.

Eating a 100 calorie snack pack is usually a poor nutritional strategy. The 100-calorie packs are filled with simple carbs, with little or no protein or fiber; the lack of nutrition leaves you craving more food almost immediately. Sadly, when big companies do address health and nutrition they focus on the marketing side to sway consumer perception.

The fast-food industry alone spent $4.2 billion on marketing in 2010 according to the Yale’s Rudd Center for Food Policy and Obesity. In Comparison, the USDA Center for Nutrition Policy and Promotion has an approximate annual budget of $6.5 million.

That is Billions vs. Millions. In other words, for every $10 the fast-food industry spends to market junk-food, about 1 penny is spent by the USDA to promote dietary guidance to consumers.

While it does not have the seemingly bottomless pockets of the big food makers, Extend Nutrition is making an impact with a line of protein based snacks that are formulated using nutritional science.

  • In 2013, Extend Nutrition reached millions of people nationwide, growing to over 67,500 “likes” on Facebook and participating at health fairs in more than 20 major cities.

*The company was a supporter of the American Diabetes Association “Step Out to Stop Diabetes” charity walk this year and raised funds for the Wounded Warrior proj
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