Navigation Links
Healthy Snack Food Brand, Extend Nutrition, Tackles the Junk-Food Giants
Date:11/26/2013

St. Louis, MO (PRWEB) November 26, 2013

It’s a sad state of affairs in the US snack food industry. Big food companies continue to get richer while selling unhealthy food that make Americans both fatter and sicker.

The processed food industry makes billions of dollars from sales of processed food containing high amounts of sugar, salt and fat.

Junk foods are a primary cause behind the skyrocketing rates of obesity and diabetes. Currently, more than 1 in 3 American adults is obese (CDC), and 26 million U.S. children and adults have diabetes (NIH).

Unless something changes, a third of American adults will have diabetes by the year 2050. If junk food isn’t replaced, obesity will continue to be a major cause of death, diabetes, and heart disease.

One healthy snack food company is fighting back. Extend Nutrition is going toe-to-toe against the junk-food giant, David vs. Goliath style.

During the month of November, Extend Nutrition reached over 3.1 million people through outreach efforts, including 2 conferences and a 30 minute PSA radio segment called "St. Louis Voices", to raise awareness of Diabetes Month.

Dr. Francine Kaufman, a past president of the American Diabetes Association, created the line of healthy snacks, starting in her very own kitchen.

The snacks are made with a patented blend of lean protein, complex carbohydrates and healthy fats. They are clinically proven to help control blood sugar as verified by the results of 6 clinical studies and by 17 international patents.

“As a health food advertiser, it is hard to compete with the sensational images used by mega-brands to portray their products. They pull on emotional strings to sell you something that amounts to nothing more than empty calories. Ultimately, in the long run, junk food consumption is a serious problem,” said Jonathan Lindberg, Extend Nutrition’s Outreach Manager.

While there has been a consumer movement demanding healthier snacks– the large corporations are primarily using marketing smoke and mirrors. For example, consider the “100 calorie snack pack”.

Eating a 100 calorie snack pack is usually a poor nutritional strategy. The 100-calorie packs are filled with simple carbs, with little or no protein or fiber; the lack of nutrition leaves you craving more food almost immediately. Sadly, when big companies do address health and nutrition they focus on the marketing side to sway consumer perception.

The fast-food industry alone spent $4.2 billion on marketing in 2010 according to the Yale’s Rudd Center for Food Policy and Obesity. In Comparison, the USDA Center for Nutrition Policy and Promotion has an approximate annual budget of $6.5 million.

That is Billions vs. Millions. In other words, for every $10 the fast-food industry spends to market junk-food, about 1 penny is spent by the USDA to promote dietary guidance to consumers.

While it does not have the seemingly bottomless pockets of the big food makers, Extend Nutrition is making an impact with a line of protein based snacks that are formulated using nutritional science.

  • In 2013, Extend Nutrition reached millions of people nationwide, growing to over 67,500 “likes” on Facebook and participating at health fairs in more than 20 major cities.

*The company was a supporter of the American Diabetes Association “Step Out to Stop Diabetes” charity walk this year and raised funds for the Wounded Warrior project.

*Extend Nutrition has appeared in local and national media to raise awareness about diabetes (CBS Radio St. Louis, Y98, Fresh102.5), gluten-free foods (FOX2 morning news, 1380AM The Woman), and the importance of nutrition (various outlets nationwide.)

Last spring, Extend Nutrition competed head-to-head with Hardee’s fast food restaurant chain in the St. Louis Business Journal’s #SocialMadness competition. Extend Nutrition won the head-to-head social media match up and went on to finish in the Top 4 of St. Louis’s Large Companies.

While Extend proved they are capable of winning the word-of-mouth battle; it is almost impossible to compete with Hardee’s controversial television advertising campaigns. The ads feature scantily clad supermodels eating junk food.

When large companies spend tens of millions of dollars on their campaigns, it crowds out the voices of responsible advertisers like Extend Nutrition – creating an uneven playing field – and perpetuating the problems of obesity and diabetes in US society.

Dr. Kaufman, whose numerous achievements include recognition by the California State Senate for her work in banning soda in the Los Angeles School District, sums up the need to eat right and exercise in her best-selling book “Diabesity”.

“We know that lifestyle changes can prevent diabetes,” she wrote. “We’ve proven that if people eat right, lose weight and become physically active, they can halt the progression to full-blown diabetes.”
Although Extend Nutrition is fighting an uphill battle, the team remains dedicated to truly helping consumers live happier, healthier lives by providing a convenient, nutritionally superior snacking solution.

+ + +

Invented by Dr. Francine Kaufman, world-renowned endocrinologist and former President of the American Diabetes Association, the patented line of Extend Nutrition Bars, Shakes, Crisps and Drizzles are the only snack foods clinically-proven to help control blood sugar for up to 9 hours. Blood sugar control is the key to diabetes management.

Extend Nutrition snacks have been enthusiastically recommended by thousands of certified diabetes educators, doctors, and registered dietitians around the world for over 10 years. Extend Nutrition is the flagship brand of Clinical Products LLC.

Extend Nutrition products are now available at more than 25,000 retailers nationwide, including Walgreens, CVS, Target, Publix, Safeway and other leading retailers where diabetes nutrition products are sold.

Read the full story at http://www.prweb.com/releases/extendnutrition/healthysnackfood/prweb11370188.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Social ties have mixed impact on encouraging healthy behaviors in low-income areas
2. Life expectancy and healthy life years in the European Union, 2008-2010
3. Healthy Lifestyle Choices Could Cut Cancer Rates: Report
4. Healthy Behaviors Extend Life After Cancer, Experts Say
5. Healthy Weight Loss May Also Cut Your Cancer Risk
6. Study Redefines What a Healthy Vagina Is
7. Healthy Dieting in Pregnancy May Be Helpful
8. McMaster University researchers discover drug destroys human cancer stem cells but not healthy ones
9. Amazon Tribe Gives Clues to Heart-Healthy Lifestyles
10. Too much vitamin D can be as unhealthy as too little
11. Healthy Brain Connections Help Maintain Intellect in Old Age
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... , ... First Choice Emergency Room , the largest network of independent ... Director of its new Mesquite-Samuell Farm facility. , “We are pleased to announce ... Dr. James M. Muzzarelli, Executive Medical Director of First Choice Emergency Room. , ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, Van ... Wellness at Work award to iHire in recognition of their exemplary accomplishments in worksite ... 7th annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott in Linthicum ...
(Date:6/24/2016)... ... 2016 , ... Those who have experienced traumatic events may suffer from a ... such as drug or alcohol abuse, as a coping mechanism. To avoid this pain ... following a traumatic event. , Trauma sufferers tend to feel a range of emotions, ...
(Date:6/24/2016)... Dallas, Texas (PRWEB) , ... June 24, 2016 ... ... 12th International Conference and Scientific Sessions in Dallas that it will receive two ... Announcement of the grants came as PHA marked its 25th anniversary by recognizing ...
(Date:6/24/2016)... ... June 24, 2016 , ... Comfort Keepers® of San Diego, CA is excited ... To Recovery® program to drive cancer patients to and from their cancer treatments. ... highest quality of life and ongoing independence. Getting to and from medical treatments ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... June 24, 2016 Research and Markets ... for Companion Diagnostic Tests" report to their offering. ... Companion Diagnostics The World Market for Companion ... medicine diagnostics. Market analysis in the report includes the following: ... (In Vitro Diagnostic Kits) by Region (N. America, EU, ROW), ...
(Date:6/24/2016)... KNOXVILLE, Tenn. , June 24, 2016 /PRNewswire/ ... market providing less invasive and more durable cerebrospinal ... million in funding.  The Series-A funding is led ... the Lighthouse Fund, and other private investors.  Arkis, ... less-invasive neurosurgical instrumentation and the market release of ...
(Date:6/23/2016)... Research and Markets has announced the addition ... Chemical (Sugar, Petrochemical, Glycerin), Inorganic Chemical), Functionality (Filler, Binder, ... Forecast to 2021" report to their offering. ... excipients market is projected to reach USD 8.1 Billion ... forecast period 2016 to 2021. The ...
Breaking Medicine Technology: