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Healthy Grid Offers Enhanced Customization for Dental Web Marketing Tools

Portland, OR (PRWEB) August 16, 2014

Healthy Grid's popular Dental Optimizer tools now offer more flexibility to their clients. Dentists and insurance companies can now use a “white label” version of the Dental Optimizer and select the applications that their users want.

Healthy Grid's Dental Optimizer has demonstrated repeated success in connecting dentists with people who need them. Insurance companies and dental groups also find the Dental Optimizer useful to coordinate relationships between dentists and members. Large employers have been using the Dental Optimizer to help their employees find dentists as well.

The basic Dental Optimizer helps people find the right dentist near them. It also features programs designed to educate people and reinforce their preventative personal dental habits. Dentists assist in the educational component by answering questions and posting articles. The participating dentists benefit since all of their activities contain links back to their profile and prompts to make an appointment. Customization of the basic format was already possible but many clients told Healthy Grid that they wanted more.

“The feedback we've been getting from the original, public Dental Optimizer has been great and we're keeping that program for people and dentists who like it,” says Healthy Grid's Andrew Clapp. “We're branching out and trying to fill the requests from clients who want to serve a closed population, like a group of insureds. We're also hearing from dentists who maybe want some of the features on their website. The common question is 'can we put our name on it?' Yes they can.”

Clapp explains that a new suite of preventative tools will be useful to dentists and insurance companies. “We now offer dental health assessments that give users an opportunity to gauge their level of risk and understand the state of their teeth. The Cavity and Gum Disease Risk Assessments in particular are designed to motivate users to get in the game and start taking care of their teeth. Many users will recognize the need to make an appointment.” Both of these tests can be attached to providers' and insurance companies' websites so that dentists can see the state of patients coming in for their first appointment.

Clapp notes another new feature called the Medication and Oral Health application. “Most people are aware of risks for side effects of medication but they don't always know the details. We've also noticed that oral side effects aren't always considered in this vein. This application features information from dentists and pharmacists about the oral health aspects of hundreds of medications.” Clapp encourages users with more questions about medication side effects to contact a dentist. “Sometimes the information is pretty technical. We want everyone to be clear about their situation.”

The Dental Optimizer's Ask-A-Dentist program has been featured since the roll-out of the original Dental Optimizer and has helped both dentists and patients. Patients are routed to Ask-A-Dentist when they're searching about dental issues on a browser. They then establish a profile and submit their question which will be answered by a dentist close to them within 48 hours. Clapp explains that “We've seen many teeth saved as dentists have been able to advise users to seek help before their problem gets too bad. Dentists have been able to expand their practices as this program leads people to them.” According to Clapp, dentists, insurance companies, dental groups, and employers can now purchase Ask-A-Dentist to be featured on their web pages under their own branding. “We can customize it for insurance companies and dental groups to include their networks. For individual practices the questions can go straight to their staff.” Clapp adds, “Ask-A Dentist presents an opportunity for dentists to demonstrate their excellence and expertise. This builds trust among users who will be inclined to make an appointment.”

The Dental Optimizer also offers a Cost Calculator for customization and white labeling. The Cost Calculator uses data from insurance companies to deliver estimates to users about the costs of 22 different dental procedures. The Cost Calculator bases these estimates on the user's location as well as the quality of service sought and it does not obligate any dentist to offer its rates. Clapp adds, “We want to help people get over the fear of the costs. We've heard the horror stories so we want to arm the patients with the knowledge to pay the right price for the right dental work.”

For more information, dentists, dental groups, employers and insurance companies can contact Sam Dyer at Sam(at)healthygrid(dot)com. For more extensive explanations about the products, information is available at

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Source: PRWeb
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