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Healthy Choice Shatters the Winter Mealtime Rut With 11 Delicious New Frozen Entrees
Date:1/27/2010

OMAHA, Neb., Jan. 27 /PRNewswire-FirstCall/ -- Today, Healthy Choice®, a brand of ConAgra Foods, introduces 11 new frozen meals for its Cafe Steamers, All Natural Entrees and Select Entrees product lines.

When faced with lunch and dinner meal decisions, especially in the cold winter months, consumers are looking for meals that keep them on track, and are not only healthy but also offer variety and convenience without compromising on taste. Continuing its efforts to reinvent healthy eating, Healthy Choice offers delicious and nutrient-rich foods that conveniently help to maintain a healthy and well-balanced lifestyle. These new frozen entrees are now available at grocery stores nationwide.

"Healthy Choice is all about making great food with healthy ingredients. We are not giving consumers 'diet food,' but rather delicious food – packed with protein, fiber, whole grains and antioxidants and free of any preservatives – that is intended to be a part of a healthy and balanced lifestyle," said Jonathan Gray, manager of research and development at ConAgra Foods.

Kicking off the line extensions is the introduction of Mediterranean-inspired flavors to Healthy Choice Cafe Steamers, which continue to bring fresh taste via the power of steaming technology. These Mediterranean-inspired Cafe Steamers feature ingredients such as whole grain pasta, 100% extra virgin olive oil and garden-ripe vegetables, freshly cooked in the patented DuoTray Steam Cooker. Building on the popularity of the Grilled Basil Chicken recipe, new Mediterranean varieties include Balsamic Garlic Chicken, Grilled Vegetables Mediterranean and Lemon Garlic Chicken and Shrimp. Additionally, the introduction of Chicken Pad Thai adds one new Healthy Choice Asian Inspired Cafe Steamers product to the line.

Brightening the frozen food aisle are four new varieties of Healthy Choice All Natural Entrees, which feature contemporary, chef-created recipes, and contain no preservatives, artificial flavors or colors. These meals have vegetarian and meat-free options for consumers looking to eat less meat on a day-to-day basis. New varieties include Tortellini Primavera Parmesan, Lobster Cheese Ravioli, Roasted Red Pepper Marinara and Creamy Basil Pesto.

Also, look for new varieties of Healthy Choice Select Entrees, which feature whole grains, protein, fiber and stimulating ingredients such as pineapple, black beans and corn. New varieties include Pineapple Chicken, Ravioli Florentine Marinara and Spicy Caribbean Chicken.

Whether consumers are looking to make lunch healthier, or want a healthful dinner to end a cold winter day, Healthy Choice has a multitude of options. For more information on the new line extensions, visit www.healthychoice.com. To stay in touch with the brand, join Healthy Choice online: Become a fan on Facebook (www.facebook.com/healthychoice) or follow Healthy Choice on Twitter (www.twitter.com/Healthy_Choice). Healthy Choice frozen meals have a suggested retail price range of $2.00 to $3.29.

Healthy Choice® is a brand of ConAgra Foods, Inc. ( CAG). ConAgra Foods is one of North America's leading food companies, with brands in 97 percent of America's households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip and many ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying potato, other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

SOURCE ConAgra Foods

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http://www.healthychoice.com

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SOURCE ConAgra Foods
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