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Healthy Choice Reinvents Brand With New Products, A New Look And New Campaign Featuring Julia Louis-Dreyfus
Date:4/3/2009

ConAgra Foods to Donate $250,000 - 1.75 million meals - to Feeding America, The Nation's Largest Hunger Relief Organization

OMAHA, Neb., April 3 /PRNewswire-FirstCall/ -- Healthy Choice, the brand that created convenient, healthful eating, is completely reinvented - focusing on what people want from their food today and raising the standard for the frozen entree category. After 20 years of delivering nutritious frozen meals, ConAgra Foods' iconic brand has been revitalized with contemporary, great-tasting recipes, including Healthy Choice All Natural Entrees, a humorous advertising campaign featuring actress Julia Louis-Dreyfus and a makeover of its packaging and Web site.

"Healthy Choice understands that people are making the connection between eating right and looking and feeling their best. But this doesn't mean they want to give up the foods they love or the contemporary recipes they crave, and as the innovator of the category, we're in a unique position to deliver this," said Carlos Veraza, vice president & general manager frozen, ConAgra Foods. "Healthy Choice is relentlessly focused on helping consumers eat healthy by providing food with more positive health benefits and delivering deliciously healthful meals with protein, fiber, antioxidants and other nutrients that consumers seek."

The brand kicks off its reinvention with Healthy Choice All Natural Entrees, a new line of six contemporary recipes with fresh-tasting, nutrient-rich varieties such as Pumpkin Squash Ravioli and Mediterranean Pasta. The new entrees are now available in grocery stores and retail outlets across the country. Made with ingredients such as extra virgin olive oil, whole grains, pumpkin, tomatoes and premium cheeses, Healthy Choice All Natural Entrees are delicious and healthful meals filled with protein, fiber, antioxidants and whole grains, important ingredients that help promote heart and digestive health. They contain n
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SOURCE ConAgra Foods
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