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Healthways Enters German Healthcare Market
Date:10/5/2007

BERLIN, Germany, October 5 /PRNewswire/ -- American health support service provider Healthways is opening its first service center in Germany in Hennigsdorf, Brandenburg. Healthways, based in Nashville, Tennessee, will employ 100 workers in the short-term and hopes to ex­pand the workforce to 250 in the medium term.

"Healthways' decision to open its first German service center in Hennigsdorf is a success for both the town and the state of Brandenburg. The life sciences sector in Berlin-Brandenburg has developed into a hallmark of the capital region, and Healthways will contribute to making this market stronger," noted Ulrich Junghanns, Economics Minister for Brandenburg.

Healthways will provide health support to customers of German insurance companies with diabetes, chronic heart disease and respiratory conditions. Services typically encompass self-care, web-based, and direct telephonic support that allow patients to actively manage their conditions. The concept of telephone based medical support is established in the United States but such busi­nesses are relatively new in Germany. The quick availability of trained professionals is expected to bring down the cost to German insurers and reduce the cost to patients.

Invest in Germany, under its former name Industrial Investment Council, advised Healthways on its site selection process. It helped the company choose among many possible locations in Germany. Healthways decided on Hennigsdorf because of the availability of qualified workers, mod­erate wage costs, and strong incentives from the Brandenburg state government.

"Healthcare support services is an industry with potential in Germany. This investment is the first of what is likely to be a growing number of service providers entering the German market. They are assisting and educating patients with chronic diseases and will improve treatment and health results for the individual while allowing insurance companies to work more efficie
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SOURCE Invest in Germany
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