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Healthways Enters German Healthcare Market
Date:10/5/2007

BERLIN, Germany, October 5 /PRNewswire/ -- American health support service provider Healthways is opening its first service center in Germany in Hennigsdorf, Brandenburg. Healthways, based in Nashville, Tennessee, will employ 100 workers in the short-term and hopes to ex­pand the workforce to 250 in the medium term.

"Healthways' decision to open its first German service center in Hennigsdorf is a success for both the town and the state of Brandenburg. The life sciences sector in Berlin-Brandenburg has developed into a hallmark of the capital region, and Healthways will contribute to making this market stronger," noted Ulrich Junghanns, Economics Minister for Brandenburg.

Healthways will provide health support to customers of German insurance companies with diabetes, chronic heart disease and respiratory conditions. Services typically encompass self-care, web-based, and direct telephonic support that allow patients to actively manage their conditions. The concept of telephone based medical support is established in the United States but such busi­nesses are relatively new in Germany. The quick availability of trained professionals is expected to bring down the cost to German insurers and reduce the cost to patients.

Invest in Germany, under its former name Industrial Investment Council, advised Healthways on its site selection process. It helped the company choose among many possible locations in Germany. Healthways decided on Hennigsdorf because of the availability of qualified workers, mod­erate wage costs, and strong incentives from the Brandenburg state government.

"Healthcare support services is an industry with potential in Germany. This investment is the first of what is likely to be a growing number of service providers entering the German market. They are assisting and educating patients with chronic diseases and will improve treatment and health results for the individual while allowing insurance companies to work more efficiently. Germany's aging population is demanding an increase in patient related services and its invest­ment conditions are enabling more companies to invest here," noted Invest in Germany Senior Manager Elmar Horn, chief advisor to Healthways.

Zukunfts Agentur Brandenburg (ZAB), Brandenburg's investment promotion agency, also parti­cipated in the project. "The decision of Healthways to invest in Brandenburg reveals what a strong incentive policy can do. Companies are attracted by both the affordable and qualified workers and government support," added Dr. Detlef Stronk, Managing Director of ZAB.

Healthways is the leading provider of specialized, comprehensive Health and Care SupportSM solutions to help millions of people maintain or improve their health and, as a result, reduce overall healthcare costs. Its programs are delivered by phone, mail, internet and face-to-face interactions.

Invest in Germany is the inward investment promotion agency of the Federal Republic of Germany. Its mandate is to promote Germany as an attractive business location. Invest in Germany provides investors with comprehensive support from site selection to the implementa­tion of investment decisions.

Media Contact:

Eva Henkel

Invest in Germany

Phone: +49-30-200099-173

Fax: +49-30-200099-111

Email: henkel@invest-in-germany.com

http://www.invest-in-germany.com


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SOURCE Invest in Germany
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