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Healthcare Organizations Face Tough Marketing Challenges - GY&K Asks 'Are You Relevant?'
Date:11/12/2009

MANCHESTER, N.H., Nov. 12 /PRNewswire/ -- Healthcare is an industry faced with unprecedented uncertainty. One of the most common challenges is how to overcome the noise and clearly communicate relevant and timely messages to an organization's target audience. Today, marketing innovation company Griffin York & Krause (GY&K) reaffirmed its commitment to exceptional healthcare marketing and announced that it has been honored with six national CardioVascular Advertising (CVA) Awards.

"Our unique understanding of the healthcare consumer and the ability to speak to multiple stakeholders within a provider's community including patients, physicians, nurses, staff and regulators using whatever medium necessary, sets us apart in the provider's space," commented Patrick Griffin, Chairman of Griffin York & Krause. "The challenge for healthcare providers today, whether they are small community hospitals or larger healthcare systems, is to remain relevant to the communities they serve. It is the only way to drive volume to service lines and increase a provider's awareness, preference and market share."

Griffin York & Krause has been a marketing partner to its healthcare and other clients for more than three decades. Beyond healthcare clients, GY&K's experience in other industries including consumer, B2B, and technology, makes its work for all of its clients richer, calling on skills that are applicable across a number of disciplines and giving GY&K a unique perspective. GY&K's past and present portfolio of healthcare clients includes hospitals, health systems, senior living, health insurance providers, bio-tech and life science organizations, and health and social service agencies.

Not only does GY&K understand the market, it excels in healthcare marketing and has been honored with many awards for its work, including most recently with the CVA Awards. The CVA Awards are an elite medical marketing awards
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SOURCE Griffin York & Krause
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