Navigation Links
Healthcare Organizations Face Tough Marketing Challenges - GY&K Asks 'Are You Relevant?'
Date:11/12/2009

MANCHESTER, N.H., Nov. 12 /PRNewswire/ -- Healthcare is an industry faced with unprecedented uncertainty. One of the most common challenges is how to overcome the noise and clearly communicate relevant and timely messages to an organization's target audience. Today, marketing innovation company Griffin York & Krause (GY&K) reaffirmed its commitment to exceptional healthcare marketing and announced that it has been honored with six national CardioVascular Advertising (CVA) Awards.

"Our unique understanding of the healthcare consumer and the ability to speak to multiple stakeholders within a provider's community including patients, physicians, nurses, staff and regulators using whatever medium necessary, sets us apart in the provider's space," commented Patrick Griffin, Chairman of Griffin York & Krause. "The challenge for healthcare providers today, whether they are small community hospitals or larger healthcare systems, is to remain relevant to the communities they serve. It is the only way to drive volume to service lines and increase a provider's awareness, preference and market share."

Griffin York & Krause has been a marketing partner to its healthcare and other clients for more than three decades. Beyond healthcare clients, GY&K's experience in other industries including consumer, B2B, and technology, makes its work for all of its clients richer, calling on skills that are applicable across a number of disciplines and giving GY&K a unique perspective. GY&K's past and present portfolio of healthcare clients includes hospitals, health systems, senior living, health insurance providers, bio-tech and life science organizations, and health and social service agencies.

Not only does GY&K understand the market, it excels in healthcare marketing and has been honored with many awards for its work, including most recently with the CVA Awards. The CVA Awards are an elite medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world (http://cvaawards.com). GY&K and three of its healthcare clients received awards in the following categories:

Gold -- New England Heart Institute Brochure for client Catholic Medical Center

Gold -- "Cardiac Care" Radio Spot for client Huggins Hospital

Gold -- "Leading the Way - Cardio" Newspaper Ad for client Androscoggin Valley Hospital

Silver -- Cardiac Care Campaign Total Advertising Campaign for client Huggins Hospital

Silver -- "Cardiac Top 10" Magazine Ad for client Catholic Medical Center

Bronze -- "Atrium" Newsletter for client Catholic Medical Center

"Our ongoing commitment to our clients comes through and we are honored to be the recipient of these awards," continued Griffin. "When we partner with an organization, we strive to understand the internal and external factors that influence the overall target audience, and we hone our messages to those audiences in a way that clearly communicates the most effective and relevant targeted messages. The six pieces honored by the CVA are a small sample of the work from this dedicated team and its ongoing commitment to healthcare marketing."

For more information about GY&K and its award-winning marketing work, please contact the company at www.griffinyorkkrause.com.

About GY&K

Evolving since 1975, GY&K (Griffin York & Krause) is a marketing innovation company that offers services, technology & tools, and proprietary properties to drive sales for companies in a wide range of vertical industries. They are a fully integrated mid-sized independent firm with most department and subject matter experts located at their headquarters in Manchester, NH. GY&K's technology & tools allow their partners to cost-effectively deploy digital-based marketing solutions and deliver a measurable return for content management, email deployment, mobile messaging, e-commerce and more. To learn more about GY&K, visit their website at www.griffinyorkkrause.com.

SOURCE Griffin York & Krause


'/>"/>
SOURCE Griffin York & Krause
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Amgen to Present at 18th Annual Credit Suisse Healthcare Conference
2. Study Shows Most Healthcare Companies Are Not Ready for New Privacy and Security Compliance Regulations
3. Healthcare Web Site Boasts Thousands of Jobs in a Down Economy
4. PIA Says Inclusion of Agents in House Healthcare Bill is Positive, But Concerns Remain
5. The New Healthcare Reform Bill Passed by The Congress Prompted The New Claim Specialist Certification Class from ERISAclaim.com
6. Catholics for Choice Statement on Healthcare Reform Bill
7. Catholics for Choice Statement on Antiabortion Amendment to Healthcare Reform Bill
8. Authentidate Introduces New Interface for Inscrybe Healthcare with Definitive Homecare Solutions CPR+
9. Centene Corporation to Present at Upcoming Healthcare Conferences
10. Healthcare Trust of America, Inc. Executes Agreement to Acquire a 66,339 SF Medical Office Building Located in Englewood, Colorado
11. Lockton and Concentra Working Together to Lower Healthcare Costs for Employers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/17/2017)... ... 17, 2017 , ... Metro Development Group has broken ground ... technology into the fabric of an entire community. A highlight of this new ... in a yet-to-be-named, health focused campus. Leading this initiative in partnership with Metro ...
(Date:1/17/2017)... ... January 17, 2017 , ... Peoples Health is pleased to ... on Dec. 1, 2016. Peoples Health, a Metairie-based Medicare Advantage company, serves more ... addition to our provider network, and the addition will benefit our members in ...
(Date:1/17/2017)... ... January 17, 2017 , ... Neil H. Greco Insurance Agency, ... to communities throughout the region, is launching a charity drive to raise awareness of ... far the deadliest killer in America, and is responsible for 1 in every 4 ...
(Date:1/17/2017)... ... January 17, 2017 , ... Seceon , the only ... real-time, today announced a strategic partnership with TechLab Security, a leading ... partners, TechLab Security has become a strategic partner and a value added reseller ...
(Date:1/17/2017)... , ... January 17, 2017 , ... Many people make New Year’s resolutions or renew ... Mondavi is making it easier for people who want to kick off 2017 with ... and existing patients. , These special offers include: , , ...
Breaking Medicine News(10 mins):
(Date:1/17/2017)... Research and Markets has announced the addition of the ... their offering. ... This new report revisits the market potential for self-healing materials from ... 2015. Self-healing is an area of smart coatings and materials with ... potential of $2.7 billion ($US) by 2020. However, in any market ...
(Date:1/17/2017)... TEL AVIV, Israel , January 17, 2017 ... , TyrNovo, Ltd.   KIT-302 Development On ... the FDA in Q1 2017   ... Kitov Pharmaceuticals Holdings Ltd. (NASDAQ: ... a business update call on Monday, January 23 rd at 8:30am Eastern ...
(Date:1/17/2017)... 2017  Edwards Lifesciences Corporation (NYSE: EW ... heart disease and critical care monitoring, plans to announce ... 2016 after the market closes on Wednesday, February 1, ... p.m. ET that day to discuss those results. ... 407-8037 or (201) 689-8037.  For 72 hours following the ...
Breaking Medicine Technology: