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Healthcare Online Regulations to Be Discussed in Live Event and Webcast Hosted by Waggener Edstrom Worldwide
Date:2/9/2009

WASHINGTON, Feb. 9 /PRNewswire/ -- Global multiservice public relations agency Waggener Edstrom Worldwide (WE) will present a live panel discussion titled "Healthcare Communications in the Digital World: Mitigating the Risks in a Highly Regulated Environment." The presentation will take place on Tuesday, Feb. 24, 9 a.m. EST, at the company's Washington, D.C., office and be available via webcast at http://waggeneredstrom.com/reg/events/healthcare-webcast.aspx.

Interested parties can preregister for the live event or webcast at http://waggeneredstrom.com/reg/events/registrationwe.aspx.

Following the unprecedented use of social media throughout President Obama's campaign, the new administration will bring a fresh perspective to digital regulations for healthcare. Companies will need to become educated on how new regulatory policies will affect their online communications. As the administration and the U.S. Food and Drug Administration (FDA) begin to review existing policy and move to create new guidelines, now is the time for pharmaceutical and biotech companies to learn how to effectively engage their audiences online to stay ahead of the competition.

The panel will focus on the regulatory concerns currently faced by pharmaceutical and biotech companies when engaging online. Presenters on the panel include the following:

    *  Mark Gaydos, senior director, U.S. Regulatory Affairs Marketed
       Products, Sanofi-Aventis
    *  Sanjay J. Koyani, director, Web Communications, FDA
    *  Christina Pearson, former Assistant Secretary for Public Affairs, U.S.
       Department of Health and Human Services
    *  Jenny Moede, executive vice president, Waggener Edstrom Worldwide
       Healthcare
    *  David Almacy, vice president, WE Studio D, Waggener Edstrom Worldwide

About Waggener Edstrom Worldwide

Waggener Edstrom Worldwide (WE) is a global, integrated communications agency. For the past 25 years, the independently owned firm has developed strategic communications programs for innovative and world-changing clients, working to influence markets, inspire people and improve lives. In 2008, WE was named European Technology Agency of the Year and in 2006 was named Best Large Agency to Work For by the Holmes Report. WE has also earned numerous honors for its outstanding work on behalf of clients, for its exceptional people and for its innovation in communications. The agency has more than 800 employees in 16 offices around the world, and its Global Alliance program expands the agency's reach to 13 additional international markets. WE offers six global practices: Consumer Marketing, Corporate Communications, Environment, Healthcare, Public Affairs and Technology. More information can be found at http://www.WaggenerEdstrom.com.

Waggener Edstrom and Innovation Communications(SM) are either registered service marks or service marks of Waggener Edstrom Worldwide Inc. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.


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