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Healthcare Industry Expert Nikki Viner Joins Buxton to Support Continued Healthcare Division Growth

Buxton is pleased to announce that Nikki Viner has been named vice president in the company’s healthcare division. In this role, Nikki will support Buxton’s current and prospective clients by providing subject matter expertise, as well as guide the company’s continued healthcare product development.

“The healthcare industry is increasingly understanding the importance of consumer-centric strategies, but many organizations are uncertain about how to design and implement those strategies,” said Bill Stinneford, senior vice president at Buxton. “Nikki’s unique combination of healthcare, retail and analytics experience will make her a valuable resource to Buxton clients. We are thrilled to welcome her to our team.”

Nikki brings more than 10 years of experience as a health system executive to her role at Buxton. Previously, she was vice president of marketing analytics and operations at Mercy, a leading health system based in St. Louis. In that role, she supported Mercy’s four-state service area, serving 32 hospitals, 300 outpatient facilities and more than 2,000 integrated physicians. She oversaw consumer analytics and research efforts to support targeted, measurable marketing priorities. During her time at the organization, Nikki also served as Mercy’s vice president of market development.

Prior to her work in the healthcare industry, Nikki gained extensive experience in the retail industry, holding multiple real estate management roles at Yum! Brands and FedEx Office. She holds an undergraduate degree in accounting and business administration from Friends University in Wichita, Kan.

For more information about Buxton’s healthcare division, please visit

About Buxton
Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 5,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

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