Venice, CA (PRWEB) February 19, 2013
Leading full-service medical advertising agency bryantBROWN Healthcare has expanded its public relations capabilities.
For its wide range of clients “everywhere in healthcare”—pharmaceuticals, biotechnology, medical devices, diagnostics, hospitals, managed care, patient and professional advocacy, information technology, and more—bryantBROWN Healthcare now plans and deploys extensive public relations campaigns in all media. The campaigns are designed to keep clients’ names in the news as well as increase the number of visits to clients’ websites to generate leads and improve search engine rankings.
bryantBROWN researches and crafts an editorial calendar of press releases. The agency also writes search engine-optimized text for each release, incorporates photographs and videos, and deploys the press releases to consumer and trade media – digital, broadcast, and print – across the country. At the same time, the agency leverages social media outlets – blogs, Twitter, LinkedIn, and Facebook – to build credibility in the market for clients’ products and services.
To gauge the success of each program, bryantBROWN also provides metrics tracking.
Says Bob Brown, bryantBROWN partner, “Public relations has always been an important part of the marketing mix. Now, it has taken on added importance in clients’ efforts to build their online presence. We are pleased so many of our clients are taking advantage of our expanded PR capabilities.”
For more information about all the benefits that branding, advertising, and public relations campaigns created by bryantBROWN Healthcare offer to medical device manufacturers, pharmaceutical companies, biotechnology companies, hospitals, health information technology firms, and advocacy organizations, visit bryantBROWN’s new website: '/>"/>
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