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HealthSTAR Public Relations Hires Hayley Soffer, Executive Vice President
Date:5/15/2008

NEW YORK, May 15 /PRNewswire/ -- HealthSTAR Public Relations, LLC (HSPR) announced today that Hayley Soffer has joined the firm as an Executive Vice President.

Prior to joining HSPR, Soffer managed the healthcare practice at Publicis Consultants | PR (formerly Rowland Communications). She has 14 years of industry experience at agencies including Porter Novelli and Manning Salvage & Lee where she spent the majority of her career. She began her career at Makovsky & Company.

"Hayley brings a wealth of knowledge and experience in all areas of healthcare communications. She will be leading various account teams and will be involved in new business opportunities. We are excited to have her on board," says HSPR President and CEO Helene Ellison.

Soffer's expertise in public relations spans primary care, specialty care, and direct to consumer markets including Allergies, dermatology, infectious diseases, HIV/AIDS, hepatitis C, oncology, diagnostics and vaccines.

Soffer's arrival at HSPR will support the growth and expansion of our portfolio of clients including GlaxoSmithKline Consumer Health, Bayer Consumer Care, Barr/Duramed, Brahms, Forest Laboratories, Lundbeck, Obagi, Sepracor and Solvay.

HSPR is a full-service global public relations agency dedicated solely to healthcare, medical and pharmaceutical communications to professional and consumer audiences. Our award winning campaigns in 2006, 2007 and 2008 included PR Week, MM&M, Silver Anvil, Big Apple and Gold Sabre.

HSPR is part of HealthSTAR Communications, one of the largest marketing services networks in the industry. Its 12 integrated and complementary divisions provide a comprehensive portfolio of traditional and unique services. The HealthSTAR companies have worked with over 96 different pharmaceutical and healthcare manufacturers representing over 207 brands. HealthSTAR's mission is to significantly improve the effectiveness and efficiency of healthcare communications. HealthSTAR offers a full range of marketing services to reach and communicate with all of the stakeholders in healthcare: providers, consumers, purchasers and managers. The company is privately held and based in Mahwah, NJ.

Learn more about HealthSTAR Communications at http://www.healthstarcom.com .


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SOURCE HealthSTAR Public Relations, LLC
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