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HealthMedia Revolution Explodes in Second Quarter
Date:9/12/2007

new products and a new educational campaign in the second quarter.

HealthMedia(R) Care(TM) for Pain is designed for individuals suffering from chronic pain conditions including rheumatoid arthritis, osteoarthritis, joint pain, disc pain, back pain, fibromyalgia, neuropathy, temporomandibular joint and muscle disorder (TMJ), and headache including migraine. Kaiser Permanente, Physicians Plus Insurance Corporation, Advocate Health Care, and Highmark will be the first four companies to implement the program, which has initial outcome data that shows an increase in productivity and reduction in perception of pain symptoms.

The company also issued the first release of HealthMedia(R) Connect(TM), a family of integrated products and services designed to significantly improve participation and outcomes for its online interventions. HealthMedia Connect is an expanding collection of capabilities developed by HealthMedia and its strategic partners that have expertise in connecting with end users. It incorporates a range of software, services, and consulting for incentive management, intelligent recruitment, and campaign management.

HealthMedia launched an innovative national health advocacy campaign around the doctor/patient relationship. The campaign is built on the success of "The Appointment," a brief yet entertaining film exploring the doctor- patient relationship and offering patients tips to make the most of their time interacting with their physician. To date, several organizations, including Planned Parenthood, University of Michigan Pain Center, Alachua County Health Department, and GoodHealth TV are utilizing the video as an educational tool. "The Appointment" can be viewed at http://www.healthmedia.com/theappointment.html.

Awards and Recognition

HealthMedia was awarded the prestigious Inc. 5000 Award and added to the list of the nation's fastest-growing private c
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SOURCE HealthMedia, Inc.
Copyright©2007 PR Newswire.
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