HealthMedia Revolution Explodes in Seco... (re-the nation's leading retailer of stor...)

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HealthMedia Revolution Explodes in Second Quarter

Date:9/12/2007

re-the nation's leading retailer of storage

and organization products.

-- Health New England, Inc., a health maintenance organization licensed in

Massachusetts and ranked among the top health insurance plans in the

U.S. by independent surveys, signed on to offer its members the

HealthMedia online HRA.

-- MedCost Benefit Services, a North Carolina-based Third Party

Administrator, will offer HealthMedia's HRA and web-based lifestyle

management interventions to approximately 15,000 people. The initial

launch will include programs for weight management and physical

activity, nutrition improvement, stress management, and smoking

cessation.

HealthMedia's strategic relationship with Corphealth, a wholly owned subsidiary of Humana, Inc., has resulted in a contract to provide HealthMedia programs to 1.3 million Humana Medicare recipients beginning in January 2008.

In addition, HealthMedia has expanded its relationships with APS Healthcare, Highmark, Hazelden, Aetna Behavioral Health, AstraZeneca, HMSA, and Kaiser Permanente

HealthMedia has also added several new partners and alliances, including:

-- HealthDay, whose award-winning daily, consumer health news reports will

be incorporated into HealthMedia interventions to enhance user

engagement and experience.

-- Relationship Marketing Inc., an agency that uses data-driven,

individualized marketing campaigns to create more meaningful and

profitable customers.

-- IncentOne, which provides integrated health and productivity incentive

solutions to clients ranging from small businesses to the FORTUNE 500

(including half of the FORTUNE 50), has signed a partnership with

HealthMedia to marry web-based interventions with health and disease

management incentive programs.