and organization products.
-- Health New England, Inc., a health maintenance organization licensed in
Massachusetts and ranked among the top health insurance plans in the
U.S. by independent surveys, signed on to offer its members the
HealthMedia online HRA.
-- MedCost Benefit Services, a North Carolina-based Third Party
Administrator, will offer HealthMedia's HRA and web-based lifestyle
management interventions to approximately 15,000 people. The initial
launch will include programs for weight management and physical
activity, nutrition improvement, stress management, and smoking
HealthMedia's strategic relationship with Corphealth, a wholly owned subsidiary of Humana, Inc., has resulted in a contract to provide HealthMedia programs to 1.3 million Humana Medicare recipients beginning in January 2008.
In addition, HealthMedia has expanded its relationships with APS Healthcare, Highmark, Hazelden, Aetna Behavioral Health, AstraZeneca, HMSA, and Kaiser Permanente
HealthMedia has also added several new partners and alliances, including:
-- HealthDay, whose award-winning daily, consumer health news reports will
be incorporated into HealthMedia interventions to enhance user
engagement and experience.
-- Relationship Marketing Inc., an agency that uses data-driven,
individualized marketing campaigns to create more meaningful and
-- IncentOne, which provides integrated health and productivity incentive
solutions to clients ranging from small businesses to the FORTUNE 500
(including half of the FORTUNE 50), has signed a partnership with
HealthMedia to marry web-based interventions with health and disease
management incentive programs.
New Products and Campaigns
HealthMedia introduced two
|SOURCE HealthMedia, Inc.|
Copyright©2007 PR Newswire.
All rights reserved