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HealthMedia Launches First-Ever Binge Eating Campaign and Intervention to Take on Nation's Top Eating Disorder
Date:7/21/2008

Web-Based Program Fills Large Industry Gap in Obesity and Weight Management

Treatment

ANN ARBOR, Mich., July 21 /PRNewswire/ -- HealthMedia, Inc., the pioneer in applying advanced technology to emulate a health coaching session via the web - without the coach - for wellness, disease management, behavioral health, and medication adherence, is launching HealthMedia(R) Overcoming(TM) Binge Eating. This revolutionary new program is the first solution of its kind that addresses America's top eating disorder and its growing impact on healthcare costs and productivity. The highly effective, evidence-based program emulates the experience of an around-the-clock health coach, nutritionist, and psychologist working together via the web to help individuals suffering from Binge Eating Disorder (BED) regain control of their eating and emotions.

Just as a psychologist would do, Overcoming Binge Eating connects with each individual, and gathers detailed information such as distinct eating triggers, motivation, self confidence, stage of change, and barriers to change. Then, using HealthMedia's Fusion(TM) technology, Overcoming Binge Eating creates a personalized, highly tailored program to help individuals control their eating and enjoy a higher quality of life.

An untailored version of the program is being used successfully by treatment centers and individuals throughout the world, and has been proven to reduce frequency of compulsive overeating by 40 percent, and significantly reduce symptoms of depression and anxiety. Highmark Inc. and other health plans and employers are recognizing and responding to the need to address binge eating, and are offering the newly enhanced and tailored binge eating program to their members and employees over the next few months.

"Highmark has long been at the forefront of leading initiatives aimed at fighting obesity in children and adults. We are very pleased that HealthMedia has dev
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SOURCE HealthMedia, Inc.
Copyright©2008 PR Newswire.
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