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HealthMedia Kicks Off ENGAGE Conference
Date:4/8/2008

ntions can have a meaningful impact on productivity and the bottom line."

Before an audience of HealthMedia customers and industry leaders, Dacko further outlined the company's business strategy and focus, including:

Investing in the latest technology: HealthMedia will remain on the cutting edge, utilizing its Fusion technology to create new and innovative programs, allow for faster product development, and facilitate better integration between HealthMedia interventions and other products and services.

Filling industry voids/Tying components together: HealthMedia will continue its Gaps and Glue strategy by identifying industry gaps in care and addressing unmet customer needs as it has already done for insomnia, depression, and pain - among the highest drivers of productivity impairment yet least addressed conditions. The company will also implement large-scale, national initiatives to call attention to these issues and promote intervention and treatment. In addition, the company will tie disparate components of care together with its HRA, Chronic Condition Skill development and Connect products. These will help better identify participants' needs and recruit them into the most appropriate intervention based on their need, motivation, and self-confidence. The actual intervention could be delivered electronically, through HealthMedia, or telephonically or on-site thorough one of its partners.

Connecting with the end user: HealthMedia will continue to focus on participation and engagement through a range of software, services, and consulting for incentive management, intelligent recruitment, and campaign management. HealthMedia's unique tailoring capabilities combined with proven behavioral science methodologies deliver a longitudinal solution that not only drives participation into its programs but motivates individuals to want to become healthier and guides them into behavior change interventions.

Measuring outcomes with unparallele
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SOURCE HealthMedia
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