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HealthMedia Kicks Off ENGAGE Conference
Date:4/8/2008

Industry Leaders along with Mike Huckabee Share Behavior Change Successes

and Discuss Healthcare Strategies and Trends

PALM SPRINGS, Calif., April 8, 2008 /PRNewswire/ -- Today, HealthMedia, the global leader in scalable behavior change interventions with outcomes, kicked off ENGAGE 2008, its second annual customer conference which was attended by 250 industry experts and leading employers and health plans throughout the country. HealthMedia President and CEO Ted Dacko provided a preview of the company's strategic focus, followed by keynote speaker Mike Huckabee, former Arkansas Governor and presidential candidate. HealthMedia and Huckabee share a vision of a shift in focus on prevention and early intervention as critical to solving the country's health crisis, which is placing increasing burden on employers and health plans.

"If more of our nation's employers took advantage of the types of programs HealthMedia has to offer, we would have a healthier workforce and lower employer healthcare costs," Huckabee said. Governor Huckabee oversaw the "Healthy Arkansas" initiative, which used HealthMedia behavior change interventions to improve the health of State of Arkansas employees.

HealthMedia also recognized some of its customers and partners for their outstanding outcomes and achievements in engaging their populations in using the online behavior change interventions. Award winners include Kaiser Permanente, eBay, Baystate Health, Health Alliance Plan of Michigan (HAP), HMSA (Blue Cross Blue Shield of Hawaii), and Corphealth.

"Congratulations to these organizations - they truly 'get it'," Dacko said. "They have achieved a measurable return on their investment in HealthMedia's tailored behavior change interventions while helping their employees and members battle insomnia, weight loss, depression, stress, chronic pain and other serious medical conditions - proving that participation, tailoring, and individualized interve
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SOURCE HealthMedia
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