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HealthMedia Announces Industry's First Individually Tailored Physical Activity Intervention and Other Innovative New Program Features
Date:11/24/2008

ANN ARBOR, Mich., Nov. 24 /PRNewswire/ -- HealthMedia, Inc., the pioneer in applying advanced technology to emulate a health coaching session via the web -- without the coach -- for wellness, disease management, behavioral health, medication adherence, and aging well, has introduced one of its most comprehensive product and service releases. The new release includes HealthMedia(R) Move(TM), a physical activity intervention that helps individuals overcome barriers that prevent them from being physically active. The release also adds innovative elements of design, content and style adaptations, biometric data capabilities, and expanded recruitment and reporting features.

HealthMedia Launches Move(TM)

HealthMedia(R) Move(TM) is intended to help individuals with sedentary to moderately active lifestyles break down barriers to physical activity. The program is designed to help users move to the next level of physical activity at a safe, gradual pace that is suited to their own unique characteristics and state of health. Move was created to get people engaged in a daily activity regimen, to experience the short-term health benefits, and, as a result, maintain the motivation and commitment to stay active for the long term. The goal of the program is to help users enjoy longer, healthier, and more productive lives.

"Move is truly an innovative approach to physical activity and gets to the root of why so many other programs fail," said Dr. Vic Strecher, HealthMedia Founder and Chief Science Officer. "Move speaks to each individual -- to his or her unique characteristics, barriers, and interests -- and helps individuals reconnect to their physical selves and reframe their thoughts and feelings around physical activity."

Move gets to know each user through an in-depth interview process and helps to identify the types of activities that are appropriate, accessible, and enjoyable to the user.
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SOURCE HealthMedia, Inc.
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