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HealthMedia(R) Explosive Growth Continues in First Quarter 2008
Date:5/5/2008

ANN ARBOR, Mich., May 5 /PRNewswire/ -- HealthMedia(R), the global leader in scalable behavior change interventions with outcomes, once again reported significant growth -- doubling its first quarter earnings year over year. Healthcare license revenues increased 60 percent and revenue from partnerships with strategic vendors increased 100 percent from first quarter 2007. One new program contributing to this growth was launched in January and serves a large Medicare population. Industry embracement of HealthMedia's Overcoming Insomnia program is also contributing to company growth, with three of the nation's top ten health plans and several large employer groups rolling out the program to more than 14 million covered lives.

To serve its growing customer base and help customers better meet their goals of improving the health of their populations, HealthMedia also announced several new enhancements to its product offerings. Recent updates combine new features and functionality with an investment in infrastructure to ensure smooth operations as product usage continues to grow.

"We are listening to our customers and working hard to improve both their own outcomes and the overall experience for the end users," said Ted Dacko, HealthMedia President and CEO. "From our Fusion technology to our commitment to fill industry gaps for issues such as insomnia, depression, and pain -- among the top drivers of productivity impairment and healthcare costs -- we believe our latest product improvements are yet another important step in fulfilling our strategy."

MyHealthMedia Redesign Includes New Interface

HealthMedia has redesigned the public and private user home pages with a more "Apple(R)-like" interface. "This is the beginning of an 18-month initiative to take the user experience to a whole different level, and enable HealthMedia to protect its already market-leading series of wellness, disease management, and behavioral health solutions," Dacko said.

HealthMedia(R) Connect(TM) Enhancements Increase Participation

HealthMedia(R) Connect(TM) is designed to drive end user participation through the use of communications, promotional plans, incentive rewards, and intelligent recruitment. Several enhancements include a new incentive fulfillment partner -- IncentOne -- which accepts automated feeds for streamlined distribution of incentive awards, and expanded standard incentive campaigns that include rewards for reporting progress towards goals.

Increased Tailoring Enhances User Experience in HealthMedia(R) Overcoming(TM) Depression

HealthMedia is enhancing its already successful and efficacious Overcoming Depression program. "In spite of the fact that our depression program is producing wonderful outcomes, we added more functionality to some critical parts of the program in order to drive even better outcomes," said Dacko. Individuals using Overcoming Depression report a 17 percent increase in their ability to manage depression, and productivity savings of $3,390 per participant per year. There is significant research showing the negative impact of depression on productivity in the workplace and the co-morbid effects on other chronic conditions.

About HealthMedia, Inc.

HealthMedia, Inc. is the global leader in scalable behavior change interventions with outcomes. HealthMedia's proven outcomes increase compliance, reduce medical utilization, and increase productivity -- boosting profitability for health plans, employers, pharmaceutical companies, and behavioral health organizations. A fusion of their own unique technology and proven behavioral science, HealthMedia delivers individually tailored behavior change interventions for health and wellness, disease management, behavioral health, and medication compliance. Clients include Kaiser Permanente, UPS, Cleveland Clinic, Johnson & Johnson, GSK, and eight Blue Cross Blue Shield organizations across the United States. HealthMedia partners include APS Healthcare, Corphealth, Health Dialog, Wellsource, and SHPS. For more information visit http://www.healthmedia.com.


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SOURCE HealthMedia, Inc.
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