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HealthMapRx, Mirixa and the City of Asheville Announce New Partnership to Improve Health & Healthcare Savings of Beneficiaries With Chronic Diseases
Date:4/9/2009

RESTON, Va. and ASHEVILLE, N.C., April 9 /PRNewswire/ -- HealthMapRx LLC, Mirixa Corporation and the City of Asheville, North Carolina jointly announced today the launch of a new collaborative effort that will expand and support the administration of the Asheville Project(R). Asheville Project(R) programs designed to help city employees better manage chronic conditions, improve overall health, and lower healthcare costs, will be transitioned onto the MirixaPro(SM) platform, Mirixa's widely used web-based clinical platform. Current employee health improvement programs include diabetes, blood pressure and cholesterol.

The Asheville Project(R) began in 1998 with 48 patients diagnosed with diabetes. Building on the success of the Ashville Project(R), HealthMapRx(TM) programs have over 80 employer sponsored health plans assisting thousands of patients throughout the country. This collaborative venture paves the way to rapidly expand the program beyond its impressive current levels, and enables pharmacists and other healthcare providers to provide enhanced patient care to an even greater number of patients living with chronic healthcare conditions. Locally, the City of Asheville's chronic care programs will be supported by Mirixa and HealthMapRx in conjunction with the Piedmont Pharmaceutical Care Network.

"Over ten years ago, the City of Asheville revolutionized the pharmacist care model in the U.S., introducing a new way of encouraging and managing patient health," expressed Rick Solano, Mirixa's Chief Executive Officer. "Mirixa and our subsidiary HealthMapRx are honored to have been selected to partner with the City of Asheville to expand this legendary program," added Mr. Solano.

"We are very excited about the support that the Mirixa partnership will bring to our Asheville Project(R) programming efforts," stated Destiny Mattsson, City of Asheville's Wellness Coordinator. "We feel like this partnership will empower our pharmacists in the care of our patients and assist them in enhancing the quality care that our patients have become accustomed to."

About HealthMapRx LLC

HealthMapRx LLC is a collaboration of the APhA Foundation and Mirixa Corporation that works with employers to offer consumer incentive programs that focus on patient self-management education and techniques to help patients with chronic conditions improve health outcomes. The HealthMapRx(TM) programs match patients to community pharmacist "coaches" who provide hands-on education, monitoring, and evaluation of health improvements. With over 80 employer sponsored health plans participating, the program assists thousands of patients throughout the country. For more information, please visit www.HealthMapRx.com.

About City of Asheville

The City of Asheville is the largest city in Buncombe County and is also one of the largest employers in the County. The City of Asheville is committed to delivering an excellent quality of service to enhance the quality of life of our citizens and employees. The Asheville Project has empowered the organization to vastly improve the quality of life of our employees, retirees and their participating dependents. For more information, please visit www.ashevillenc.gov.

About Mirixa Corporation

Mirixa Corporation, sponsored by the National Community Pharmacists Association (NCPA), is the leader in targeted patient care services delivered via the nation's largest pharmacy-based patient care network. Dedicated to improving patients' health, Mirixa enables the healthcare community to deliver patient care services through retail pharmacy. The MirixaPro(SM) web-based clinical platform is used by pharmacists to deliver standardized patient care services. For more information, please visit www.Mirixa.com.

    Contacts:   Barbara Byrne            Destiny Mattsson
                703.865.2028             828.251.4027
                PR@Mirixa.com            dmattsson@ashevillenc.gov


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SOURCE Mirixa Corporation
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