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HealthFitness Guides Incentives Strategy to Spark Participation in American Electric Power's Employee Health and Wellness Initiative New Issue Brief Highlights AEP program, Outlines Elements for Success
Date:8/1/2008

th wellness professionals on the ground and a lot of expertise in designing and rolling out the program.”

Because participation is the key to program success, HealthFitness recommended that AEP offer an attractive incentive for employees who completed a health risk assessment, resulting in a 65 percent employee completion rate. The $150 gift card incentive, made available for both employees and spouses, was administered by HealthFitness. While individual results are reported confidentially to those who completed the HRA, aggregate data about population health risks compiled from the results was used to plan education programs and tailor the AEP wellness program to fit company needs.

“Incentives can unlock challenges to employee participation, combined with top executive support for the program, strong leadership and positive communication that reaches every employee,” said Gregg O. Lehman, Ph.D. HealthFitness president and CEO. “AEP structured its program to engage both the leadership and program champions at every location, which resulted in very positive first year program success.”

The issue brief, “Incentives- A Spark that Ignites Program Participation, Engagement and Results,” also includes a checklist of five key truths employers should know about incentives. AEP is already implementing one of the key truths, the need to raise the bar for employees to earn the incentive year over year. The AEP wellness program has proposed that next year employees be required to participate in health screenings and at least one AEP-sponsored program, as well as completion of the HRA, to earn the full $150 gift card reward.

To read more or to access the HealthFitness issue briefs go to http://www.hfit.com/briefs.cfm.

About HealthFitness:
HealthFitness is a leading provider of employee health improvement services to Fortun
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