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HealthCentral.com Launches Greeting Card Application on Facebook.com
Date:9/18/2007

ARLINGTON, Va., Sept. 18 /PRNewswire-USNewswire/ -- The HealthCentral Network, Inc. (http://www.HealthCentral.com), a top patient-centric health destination on the Internet, today launches a new way for health seekers to reach out to each other via "get well" cards on Facebook.com. The new application enables any member of Facebook to select from dozens of photos and messages for a range of health conditions -- and even design their own -- to send to their network of friends and family.

A pioneer in capturing and sharing the experiences and wisdom of patients as part of its health information offerings, HealthCentral's new e-card application puts it at the forefront of encouraging users to share experiences and advice with one another in Facebook's vibrant community.

"HealthCentral.com community members form powerful networks of individuals supporting one another through diagnosis, treatment and management of specific illnesses and conditions," said Chris Schroeder, CEO and President of The HealthCentral Network. "As the pre-eminent social networking site, Facebook.com is an excellent platform for addressing the needs of our younger members and further strengthening the support networks that are so invaluable to them."

The e-card application, "Cards," can be downloaded by any Facebook.com account holder at http://apps.facebook.com/greeting-card/?action=invite, and users may select from an assortment of cards based on promoting good health and advocacy. The cards range from sympathetic to humorous, and users have the option of personalizing cards with their own photos, images and words.

About The HealthCentral Network

The HealthCentral Network, Inc. (http://www.HealthCentral.com) is a new and unique online offering, comprised of over 30 general health and highly specific condition and wellness web properties, each committed to offering a voice in everyday and personal language people can understand and connect with at critical points in their lives. Each site provides timely, interactive, in-depth and trusted medical information (from Harvard Health Publications among others), and connections to leading experts and thousands of people who share their related experiences and inspiration.

The HealthCentral Network recently launched personal health tools including the most comprehensive web solution for caregivers managing their communities of friends and families (http://www.carecentral.com). The company also produces the nationally syndicated television show, "Medical Breakthroughs with Dr. Dean Edell," and has a library of nearly 1,000 short-form, condition-specific videos throughout its network.

The HealthCentral Network was acquired in 2005 by Polaris Ventures, Sequoia Capital, The Carlyle Group and Allen & Company, and has built a management team that combines decades of experience in interactive media and medical, science and news journalism. The company received top recognition from The International Health and Medical Media Awards with a 2006 FREDDIE Award for MyDiabetesCentral.com and the Health Care Standard of Excellence WebAward from the Web Marketing Association.


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