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HealthCentral.com Collaborates With BreastCancer.org, Providing Quality Awareness Sponsorships to #1 Breast Cancer Resource Online
Date:5/11/2009

ARLINGTON, Va., May 11 /PRNewswire-USNewswire/ -- HealthCentral (www.HealthCentral.com), the leading collection of online condition-specific consumer health and wellness experiences, today announced a new collaboration with BreastCancer.org (www.BreastCancer.org), the number one online resource for breast cancer information and support. Under the agreement, HealthCentral will arrange for high-quality, relevant sponsorship programs to be delivered on BreastCancer.org.

"This is a unique opportunity to connect HeathCentral's ability to create innovative sponsorships with BreastCancer.org's unparalleled reputation and access to individuals in need of the best information about treatment options," said Christopher M. Schroeder, CEO of HealthCentral. "Most women visiting BreastCancer.org are grappling with one of life's most profound challenges. HealthCentral's commitment is to make sponsorships on BreastCancer.org relevant, appropriate, and helpful to those facing treatment decisions."

Along with awareness messages about breast cancer treatments, sponsors may provide awareness information relating to conditions that challenge breast cancer patients and caregivers, including healthy nutrition, osteoporosis, anemia, nausea, sleep disorders, depression, diabetes, and consumer products relevant to BreastCancer.org's audience.

"In choosing HealthCentral we have selected an organization that can help us deliver sponsored messages that are in keeping with BreastCancer.org's mission," said Hope Wohl, CEO of BreastCancer.org. "HealthCentral has built resources for a range of health issues, and done so in a highly responsible way. We felt HealthCentral would provide quality sponsorships that would help further inform our community, while building vital financial support to enable BreastCancer.org to continue expanding our programs."

About HealthCentral

HealthCentral (www.HealthCentral.com) owns the highest quality condition-specific and wellness health sites where health seekers and experts share their real life health experiences and information. Recognized for its unique content model - voices of real people who've been there - and partnering only with the best condition-specific partners, HealthCentral also offers the highest performing targeted online health advertising network. HealthCentral has recently acquired www.foodfit.com, the leading condition specific email company MedTrackAlert, the leading web property on AIDS and related conditions TheBody.com and most recently Wellsphere.com, a rapidly growing technology company that aggregates online resources and wellness bloggers around specific health searches. HealthCentral is venture backed by IAC/InteractiveCorp (Nasdaq: IACI), Polaris Venture Partners, Sequoia Capital, The Carlyle Group and Allen & Company. Barry Diller, IAC Chairman and CEO, sits on the company's board of directors.


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SOURCE The HealthCentral Network
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