Navigation Links
HealthCentral Announces New Condition-Specific Ad Service to Offer Marketers the Highest Qualified Audiences

ARLINGTON, Va., Nov. 13 /PRNewswire-USNewswire/ -- HealthCentral, ( the leading collection of condition-specific consumer health and wellness interactive experiences, today announced a broad initiative to sell advertising for any websites with high-quality condition-specific audiences. HealthCentral will welcome partners on a non-exclusive basis and not require partners to roll up their traffic in third party rankings.

"We are changing the industry ad network model," said Christopher M. Schroeder, CEO of The HealthCentral Network. "Scale is important, but qualified scale -- knowing your audience's real health needs and how to best serve them -- is unique to our model as compared to size-for-size's-sake general health ad networks. Advertisers want to reach highly-qualified audiences across a spectrum of sites, but they want to know it's the right audience, at the right moment. Publishers with high-quality audiences want a partner to bring premium revenue products that realize unique values in their audience segments."

In addition to traditional advertising services, HealthCentral will begin offering audience insight and lead generation products, capitalizing on audience across HealthCentral and its partners.

Consistent with its focus on qualified scale, HealthCentral recently announced the acquisition of, the leading consumer resource about HIV, and earlier this year acquired MedTrackAlert, a leading provider of condition-specific news and health alerts. "We are looking for more health properties that have strong audience propositions and leading positions in their condition of interest," said Schroeder. "Through our acquisition fund and the kinds of relationships offered in our new services, we will build an audience proposition of unparalleled quality and performance."

The topics of health content delivery and the relationship between publishers and advertisers is a focus of the Health Content08 Conference in Philadelphia this week. HealthCentral's President and COO Jeremy Shane will discuss different approaches to aggregating consumers during a panel discussion today. For more information, visit

About The HealthCentral Network

The HealthCentral Network, Inc. ( is a leading online health enterprise, with more than 35 condition- and wellness-specific sites. By offering connections to renowned experts, a network of patients and caregivers who share "real world" experience, and in-depth information, sites in The HealthCentral Network make a meaningful difference in the lives of patients and caregivers. The HealthCentral Network also manages the highest-quality, condition-specific advertising services, engaging qualified audiences who value and connect with information from marketers on their terms. HealthCentral was acquired in 2005 by Polaris Venture Partners, The Carlyle Group, Sequoia Capital and Allen and Company and received a significant investment from IAC/InteractiveCorp in early 2008.

SOURCE The HealthCentral Network
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. The American Pain Foundation (APF) and The HealthCentral Network Collaborate to Develop Enhanced Internet Resources for People with Pain
2. Launches Greeting Card Application on
3. Leading Asthma and Allergy Author and Counselor Joins The HealthCentral Network As Expert
4. The HealthCentral Network Announces Participation in the Launch of Microsoft HealthVault
5. The HealthCentral Network Wins W3 Award for Breast Cancer Web Site
6. Prominent Chick Lit Novelist Laura Zigman Joins HealthCentrals as Expert
7. The HealthCentral Networks Promotes Awareness of Diabetes
8. The HealthCentral Network Honors Alzheimers Awareness Month
9. The HealthCentral Network Adds Skin Care Site to Its Web Properties
10. HealthCentral.coms New Stop Smoking Site Provides Expert Advice, Supportive Community to Help Smokers Quit
11. The HealthCentral Network Wins eHealthcare Awards for Breast Cancer and Migraine Web Sites
Post Your Comments:
(Date:11/30/2015)... ... ... The successful filing of an Investigational New Drug application (IND) is a ... key industry segment, Regis Technologies has decided to sponsor and participate in an XTalks-hosted ... , Federal law does not allow new drugs to cross state lines until it ...
(Date:11/30/2015)... ... November 30, 2015 , ... SIMmersion’s ability to present dynamic ... schools of the future. To reach an audience of key visionaries and reformers ... in Chicago, organized by the American Medical Association. , AMA President Steven ...
(Date:11/30/2015)... (PRWEB) , ... November 30, ... ... Service, Inc. are pleased to announce their strategic partnership at the Radiological ... Keystrokes Transcription Service, Inc., and Winscribe, global providers of cutting-edge dictation and ...
(Date:11/30/2015)... ... ... today announced the introduction of three Nightstick® brand LED traffic wands with an average retail ... NSP-1632 ), yellow ( NSP-1634 ) and blue ( NSP-1636 ), the SL-1600 series LED ... in blinking strobe mode using a fresh set of 3 AAA cells (included). , Built ...
(Date:11/29/2015)... ... ... The Cyber Monday deal is a deep 40% or more discount on every item on ... the skin care lover in your circle. Each Christmas, Sublime Beauty offers a special ... serums are staples: Collagen, Retinol and Hyaluronic Serums. , Stocking stuffers like Skin Brushes, natural ...
Breaking Medicine News(10 mins):
(Date:11/30/2015)... and SAN DIEGO , Nov. ... Inc. (NASDAQ: ARNA ) today announced that the ... filing the New Drug Application (NDA) for an extended ... formulation will offer patients a chronic weight management treatment ... ) is currently approved as an adjunct to a ...
(Date:11/30/2015)... ST. LOUIS , Nov. 30, 2015  Premera ... today announced an early renewal of the companies, long-standing ... will now extend through at least 2019. ... pharmacy benefit manager capabilities during a competitive review and ... offer the best health plan integration and deliver the ...
(Date:11/30/2015)... N.H. , Nov. 30, 2015 ... that it will feature its latest solutions for ... early identification of cancer at the Radiological Society ... Chicago from November 29 ... recent product advances including iReveal®, an automated breast ...
Breaking Medicine Technology: