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HealthCentral Announces New Condition-Specific Ad Service to Offer Marketers the Highest Qualified Audiences
Date:11/13/2008

ARLINGTON, Va., Nov. 13 /PRNewswire-USNewswire/ -- HealthCentral, (http://www.HealthCentral.com) the leading collection of condition-specific consumer health and wellness interactive experiences, today announced a broad initiative to sell advertising for any websites with high-quality condition-specific audiences. HealthCentral will welcome partners on a non-exclusive basis and not require partners to roll up their traffic in third party rankings.

"We are changing the industry ad network model," said Christopher M. Schroeder, CEO of The HealthCentral Network. "Scale is important, but qualified scale -- knowing your audience's real health needs and how to best serve them -- is unique to our model as compared to size-for-size's-sake general health ad networks. Advertisers want to reach highly-qualified audiences across a spectrum of sites, but they want to know it's the right audience, at the right moment. Publishers with high-quality audiences want a partner to bring premium revenue products that realize unique values in their audience segments."

In addition to traditional advertising services, HealthCentral will begin offering audience insight and lead generation products, capitalizing on audience across HealthCentral and its partners.

Consistent with its focus on qualified scale, HealthCentral recently announced the acquisition of TheBody.com, the leading consumer resource about HIV, and earlier this year acquired MedTrackAlert, a leading provider of condition-specific news and health alerts. "We are looking for more health properties that have strong audience propositions and leading positions in their condition of interest," said Schroeder. "Through our acquisition fund and the kinds of relationships offered in our new services, we will build an audience proposition of unparalleled quality and performance."

The topics of health content delivery and the relationship between
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