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HealthCentral Amasses Top Three Online Health Audience; Study Reveals More Consumers Turned to Internet for Health Info Than Their Physician Last Year
Date:1/6/2009

ntion-Deficit Hyperactivity Disorder site, ADHDCentral.com, reporting a growth of more than 330 percent in year-over-year page views, increasing 315 percent in visits and, since last October, reporting a consistent 20 percent month-to-month growth.

Reinforcing the consumer trend toward qualified and condition-specific online health information, the study also revealed that notably, calls to doctors have decreased while online health info seeking increased over the past year.

"Brands no longer can afford to mass market to customers; they must invent new ways of individually working with and for people's evolving needs for more interaction and instant access to qualified information online. Shifting consumer preferences to qualified online health sites like HealthCentral opens up opportunities for marketers who increasingly are looking to target consumers with accurate, condition-specific information on consumers' terms," stated Schroeder.

*Manhattan Research's Cybercitizen Health(TM) v 8.0 surveyed 8,714 U.S. adults (age 18 and over) by telephone and online. The margin of error for the telephone data set is +/- 1.6% at the 95% CI, and +/- 2.1% at the 95% CI for the online data. More information about the study and advisory service may be found at www.manhattanresearch.com/cch.

About The HealthCentral Network

The HealthCentral Network, Inc. (www.HealthCentral.com) is comprised of the highest quality condition- and wellness-specific interactive health sites where consumers and vetted experts share real-life, health-related experiences and information. Recognized for its unique audience-knowledge model and targeted online health advertising network, HealthCentral has strategic relationships with lea
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SOURCE The HealthCentral Network
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