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HealthCentral Acquires Wellsphere Creating the Largest Organically Driven Online Health and Wellness Communities
Date:1/28/2009

ions for consumers to engage that are immediately relevant and useful. Because our traffic is organic, not from pay-per-click keywords, our audience members arrive more engaged, ready to act, and research shows they do act on what they learn. We now will be able to deliver measurably better ROI for advertisers on an even larger scale."

"Wellsphere's mission is to help millions of people live healthier, happier lives by connecting them with the knowledge, people and tools they need to manage and improve their health. HealthCentral shares our goal to deliver accurate, condition-specific information to consumers where they want it and when they want it, and most importantly on their own terms," said Ron Gutman, founder and CEO of Wellsphere. "Comprehensiveness of quality information is what makes the HealthCentral-Wellsphere merger so unique. This deal combines HealthCentral's business savvy with Wellsphere's technical expertise, and will allow us to build on our current success on a broader scale."

Growing more than 3,000 percent in monthly unique visitors from 2008 to 2009, Wellsphere serves nearly 300,000 health-related articles, over 250,000 health-related images, and nearly 20,000 health and healthy living videos. In addition to the Health Knowledge Engine(TM), Wellsphere offers an innovative suite of tools that enable consumers to enhance their personal health, such as:

  • Wellphone - a mobile platform that allows consumers to send personal text message reminders on action items, like going to the gym or taking medication, receive daily health and fitness tips, search for local health and wellness resources, and even log progress on their health goals.
  • Wellternatives - helps consumers make healthier menu choices at their favorite restaurants by providing nutrition information for menu items at thousands of restaurants across the country. Consumers can also acce
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